Key Responsibilities:

• Develop and execute integrated marketing strategies aligned with business goals.

• Lead campaigns for product launches, software solutions, and IT services to increase market penetration.

• Manage digital marketing channels: SEO/SEM, email marketing, paid advertising, and social media.

• Oversee content creation: case studies, white papers, blogs, videos, and thought-leadership materials.

• Drive lead generation programs and collaborate with sales to optimize conversion rates.

• Analyze marketing performance metrics, ROI, and campaign effectiveness.

• Conduct market research and competitive analysis to identify opportunities and threats.

• Manage brand positioning and ensure consistent messaging across all channels.

• Plan and execute events, webinars, and participation in technology exhibitions and trade shows.

• Manage relationships with external agencies, vendors, and strategic partners.

• Lead, mentor, and develop a high-performing marketing team.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).

• 5–8 years of marketing experience, with at least 3 years in a managerial role within the technology sector.

• Strong knowledge of B2B marketing and digital marketing strategies.

• Proven track record in campaign management and lead generation.

• Familiarity with marketing automation tools (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Oracle).

• Excellent communication, presentation, and leadership skills.

• Analytical mindset and ability to provide actionable insights.

• Ability to manage multiple projects in a fast-paced environment.

Key Competencies:

• Strategic thinking and problem-solving

• Leadership and team management

• Creativity and innovation

• Results-oriented with ROI focus

• Adaptability to fast-changing technology trends