Key Responsibilities:

• Drive long-term growth in the MENA region by developing and managing the brand portfolio in alignment with company strategy, KPIs, and roadmap.
• Lead a team of senior and brand managers to achieve profitable growth for the assigned brands and categories.
• Collaborate with CU – Affiliate marketing teams in MENA to foster category thinking and deployment.
• Coach and develop the marketing team, leading cross-functional teams to meet business objectives.

Leadership:

• Communicate and collaborate with key stakeholders to ensure understanding of in-market performance and marketing strategies.
• Actively lead and participate in cross-functional teams for effective operational management and growth of sub-brands.

Strategy & Product Development:

• Develop and refine category/sub-brand strategy within a 1-3 year horizon in line with overall company objectives.
• Create annual Marketing & Communication Plan, gaining approval from the Executive Team.
• Identify market challenges, opportunities, segment focus, and product portfolio.
• Define portfolio architecture, assortment strategy, and collaborate with global/regional teams for pipeline development.

Communication Development & Digital:

• Execute integrated 360 communication campaigns aligned with key objectives.
• Lead the development of communication assets for key innovations and claims.
• Drive digital transformation, overseeing development and execution of digital brand campaigns.

Financial Management:

• Ensure achievement of key financial and marketing KPIs.
• Manage margins effectively, developing pricing strategies for competitiveness and premium positioning.
• Contribute to budget allocation for brands and campaigns, maximizing overall budget impact.

Sales & Operation Planning:

• Develop accurate forecasts with Sales and Demand teams, leading discussions in monthly Exec S&OP meetings.
• Support NPD forecasting accuracy and ensure alignment with strategy and key events.
• Approve Sales briefings and ensure cross-functional understanding and planning.

Budgeting, Resource Management & Analytics:

• Achieve 100% accuracy in marketing budget targets and key KPIs.
• Plan resources for project execution and define success metrics, analyzing campaign results for performance optimization.

Experience required:

• Over a decade of brand management expertise in the FMCG industry.
• Possess a minimum of 2 years' experience as a Marketing Manager in the MENA region, demonstrating leadership in team management.
• Preferably experienced in Beauty and Skin Care categories and brands.
• Demonstrated success with a winning mindset, evidenced by consistent outperformance throughout the professional journey.

Education & Qualifications:

• University degree with Honors; Master's degree is an additional advantage.

Languages:

• Proficient in English and Arabic
• French is an advantage