Consumer Goods & FMCGManufacturing & ProductionFull time
19 Aug
Field Area Manager - FMCG
Riyadh, Saudi Arabia
AED 18,000 to AED 20,000
Full time
Arabic speakers ONLY
Field Area Manager – Saudi Arabia
Our client, a leading global FMCG (Food) company, is looking to appoint à Field Area Manager based in Riyadh / Jeddah, Saudi Arabia. The incumbent will lead the field sales team across the assigned region, driving sales growth, Modern Trade execution, customer relationships, route-to-market effectiveness, merchandisings standard, and in-store execution. The role will be responsible for achieving regional sales targets while developing a high-performing team and ensuring strong execution of commercial plans, promotions, seasonal campaigns, and brand guidelines across key retail outlets
Field Area Manager – Saudi Arabia - 2 Positions
Location: Riyadh / Jeddah, Saudi Arabia
Department: Sales
Salary - AED 15,000 to AED 20,000 + Commission
Reporting to: Head of Sales
Employment Type: Full-time, On-site
Travel: Field-based / extensive market coverage
Key Responsibilities
1. Commercial Growth & Sales Execution
Own and deliver the assigned city/region's monthly sales targets in line with customer and commercial plans.
Develop and maintain strong relationships with senior customer and retail stakeholders.
Develop, review, and optimize team call plans to maximize productivity and outlet coverage.
Lead the implementation of weekly and monthly promotional activities and provide market feedback to management.
Negotiate ways of working with customer stakeholders and align business processes to maximize brand presence and sales.
Ensure full compliance of the sales team with customer SOPs and operating guidelines.
Drive excellent in-store execution, including product availability, visibility, planogram compliance, shelf standards, and merchandising.
Monitor market dynamics, customer requirements, and competitive activity and recommend improvements to ways of working.
Identify opportunities to improve Route-to-Market (RTM), operational efficiency, sales productivity, and service levels.
Manage and resolve customer service issues with appropriate tracking and follow-up mechanisms.
Lead and monitor the execution of seasonal campaigns, promotions, and in-store activations, ensuring agreed KPIs are achieved.
2. Team Management & Development
Lead, coach, and develop the field sales team to achieve business and individual KPIs.
Manage the onboarding and induction of new team members and ensure effective on-the-job training.
Identify high and low performers and implement appropriate development and performance improvement plans.
Conduct regular team meetings to align the team on business priorities, performance, challenges, and action plans.
Build a high-performance culture based on accountability, collaboration, ownership, and continuous improvement.
Foster strong collaboration between the field team and internal/external stakeholders.
Evaluate resource requirements across the assigned region and provide recommendations to management.
Lead by example and motivate team members to consistently deliver high-quality execution.
3. Trade Updates & Business Reporting
Present monthly regional sales performance, achievements, challenges, and action plans to management.
Provide regular updates on market trends, customer developments, and opportunities for improvement.
Consolidate key trade insights, competitor activities, market intelligence, and customer feedback from the assigned region.
Monitor team development and performance and communicate resource, budget, or operational requirements to management.
Use relevant sales and market data to identify opportunities and support commercial decision-making.
Key Internal & External Stakeholders
Internal:
Head of Sales
Key Account Managers
Customer/Trade Marketing
Customer Service
Other cross-functional stakeholders
External:
Category Managers
Store Managers
Retailer/Customer representatives
Merchandising teams
Sales agencies and activation partners
Direct Reports
Field Sales Representatives – Modern Trade
Candidate Requirements
Professional Experience
Minimum 5 years of sales experience, including proven experience leading a sales or field team.
Proven experience in team leadership, coaching, and people development.
Strong exposure to Modern Trade, Key Accounts, Sales, and Merchandising initiatives.
Demonstrated experience in achieving sales targets and driving execution across multiple outlets.
Experience managing field sales teams and implementing structured call plans.
Strong understanding of in-store execution, promotions, planograms, availability, visibility, and merchandising standards.
Preferred Experience
Experience within the FMCG sector is strongly preferred.
Experience in confectionery, chocolate, food, beverage, or other consumer goods will be an advantage.
Experience with a multinational company or established FMCG distributor is preferred.
Saudi Arabia market experience is highly desirable, particularly within Modern Trade.
Leadership & Behavioral Competencies
Strong action orientation and drive for results.
Ability to motivate, influence, coach, and develop team members.
Strong collaboration and stakeholder-management skills.
Entrepreneurial and curious mindset with a willingness to identify and implement new approaches.
Strong ownership and accountability.
Proactive approach to identifying problems and developing practical solutions.
Leads by example and demonstrates a positive, energetic, and performance-oriented attitude.
Strong commercial acumen and customer focus.
Education
Bachelor's degree in Business Administration, Sales, Marketing, or a related discipline.
Language Skills
Fluent English and Arabic, both written and spoken.
Other Requirements
Strong proficiency in Microsoft PowerPoint, Word, and Excel.
Excellent communication, negotiation, presentation, and interpersonal skills.
Ability to work in a highly field-oriented, fast-paced commercial environment.
Willingness to travel extensively within the assigned region