- LocationChennai
-
IndustryTechnology
Our Client is a well-funded startup and are after a trillion-dollar market opportunity. They offer an intelligent platform for organizations to manage field workforce and customer engagement in the most efficient manner. They are looking for a Marketing Manager who can join their team immediately to scale up their go to market efforts for the US & UK regions. As a SaaS focused Marketing Manager, you will be required to: • Work closely with the CEO, Sales and Product teams to roadmap strategic growth • Drive B2B customer acquisition and retention • Create intimate and lasting relationships with audiences and customers • Lead the digital presence (SEO, PPC, Email and Social etc.) • Take on brand identity, awareness and recognition • Research, write and publish content for blogs, whitepaper, web and more • Develop and deliver end-to-end campaigns • Develop sales and product marketing collateral (go-to-market strategies) • Develop and integrate regional marketing strategies (events, digital, PR and more) • Analyse campaigns, consumer trends and the competitive landscape Skills & Requirements: • 4-6+ years B2B SaaS/Technology-based marketing experience • Strong understanding of technology marketing (SaaS, IT or Tech products) • Energy, enthusiasm, passion and commercial awareness • Demonstrable ability to create excitement, both internally and externally • Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS) • Acquisition and lead generation experience • Self-management and accountability with solid leadership skills
