Project Description

Profit Training Center sells training services to external clients worldwide

Responsibilities

• Develop strategies and tactics to promote Luxoft Training course portfolio and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Design, build, and maintain our social media presence
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis
• Oversee and approve marketing materials, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Skills

Must have

• A minimum of 5 years' experience in a digital marketing or advertising position
• Experience working with CMS systems
• Solid knowledge of website analytics tools
• Experience in setting up and working with Google Ads, Facebook Ads, LinkedIn ads etc
• Working experience with image editing software - Photoshop, Canva etc

Nice to have

Communication skills
Ability to work under pressure
Experience in partnership relations building

Languages

English: C2 Proficient