Our client, a prominent global real estate entity, specializes in sustainable real estate asset investment, development, and management, partnering with esteemed investors worldwide. Operating across 30+ countries spanning Europe, South America, North Africa, and Asia.

On their behalf, we are looking for a  Marketing Specialist (m/w/d) for one of their premier Shopping Centers located in Hamburg.

Key Responsibilities:

• Drive Product Strategy, devising and executing Marketing Plans to enhance the Shopping Centre's brand, allure, customer loyalty, and retention.
• Forge connections with institutional bodies for future events/exhibitions, and communication firms to amplify Shopping Centre presence across targeted channels.
• Direct and oversee events, including vendor briefings and coordination, ensuring the desired brand image is effectively promoted.
• Monitor event and campaign progress, evaluating receptivity, operability, media impact, and merchant engagement.
• Manage the marketing budget, leveraging synergies to optimize overall Shopping Centre marketing costs.
• Ensure localized execution of communication and advertising aligned with approved positioning and visual identity.
• Spearhead work-briefs for PR, Social Media, Media, and Creative agencies.
• Maintain website and social media content relevance and accuracy.
• Drive Customer Experience enhancements, overseeing quality control and monitoring results.
• Analyze competitors, propose strategic plans, and oversee market research projects.
• Manage Mall Activation processes, negotiations, and implementation in collaboration with the advertising community.

Requirements:

• Marketing or Communication degree preferred.
• 2-3 years Marketing experience, ideally within shopping centers or retail.
• Fluency in German and English (mandatory).
• Proficiency in MS Office and Digital Marketing/Social Media Platforms.
• Exceptional negotiation skills and ability to manage external vendors.
• Proactive, creative, and collaborative team player.
• Strong communication and presentation abilities.