Profile: Marketing Specialist

Job Summary: We are seeking a proactive and organized Marketing Specialist based in KSA to serve as the local on-ground support for our marketing initiatives. This role will be instrumental in executing field marketing activities, managing events & Tradeshows, liaising with local partners and vendors, and ensuring consistent brand representation in alignment with the UAE Head Office strategies. This position excludes direct management of the website and digital platforms, but includes coordination with the UAE digital team for localized inputs.

Key Responsibilities:

• Act as the primary marketing liaison between the Saudi operations and the UAE Head Office.
• Coordinate and execute on-ground marketing campaigns and activations across key cities in KSA.
• Plan and manage events, exhibitions, sponsorships, and promotional activities locally.
• Build and maintain relationships with local vendors, media agencies, and printing suppliers.
• Oversee the production and distribution of marketing materials (brochures, flyers, banners, giveaways, etc.).
• Ensure all local marketing activities align with brand guidelines and corporate messaging.
• Collect market feedback and report customer insights, competitor activities, and regional trends to the UAE team.
• Manage inventory and logistics for marketing collateral and promotional items within Saudi Arabia.
• Assist in coordinating photoshoots, video productions, and customer engagement sessions on the ground.
• Support public relations efforts by facilitating interviews, media engagements, and press coverage as directed by the head office.
• Provide localized content ideas for social media campaigns and support the UAE Head Office digital team in adapting and executing them.
• Manage relationships with local influencers in Saudi Arabia, including sourcing, coordination, and performance tracking.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 4+ years of marketing experience, preferably in field or event marketing roles.
• Strong organizational and project management skills.
• Excellent communication and interpersonal skills in both Arabic and English.
• Familiarity with the Saudi market and local business culture.
• Self-starter with the ability to work independently and report effectively to a remote team.