Responsibilities:

• Help in the 3/10 years Strategic plan through Evaluating where the business stands today using extensive consumer and business analysis, identify current gaps, future opportunities building on consumer trends and size pf prize.
• Establish 3/10 years innovation pipeline and ensure setting the business into winning innovation platforms.
• Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
• Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
• Ensure consistent brand look and feel across MEA in line with Brand Guideline
• Lead innovations projects and set winning 6ps for innovations.
• Track innovations and keep close monitoring and take corrective actions when needed.

Qualifications:

• Minimum 3- 5 years in marketing (or marketing related) experience.
• Strong proficiency in Arabic and English.
• Passionate for food, culture and new trends.
• Strong analytical skills and data-driven thinking. Proven practical experience in applying testing/experimentation methodologies and optimization strategies.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
• Result driven and consumer oriented.
• Proactive approach in resolving problems and challenges.
• Strong leadership skills.