We are looking for a highly motivated, fully dedicated Sales Manager, to lead and to be responsible for development of the Premium Alcoholic Beverage Brand with the main focus for off-trade sales in Germany.

Sales Manager Germany (m/f/x)

Permanent Region: GERMANY Based: Berlin, Hamburg or Munich (desirable)

Main responsibilities:

• Development of sales strategy, growing brand visibility, volume and profitability in off-trade and on-trade channels

• Regular field visits to off-trade and on-trade, negotiations with HoReCa accounts

• Participate in pricing and discounts management, target setting, profitability planning

• Building and maintain good relationship with key partners/customers

• Coordination of the communication between distributors, partners, clients and a head office,

• Manage the customers within the Region, lead in customer meetings and negotiations

• Active search and identification of new business partners/customers

• Lead annual and operational sales business planning 

• Participation in preparation of annual Brand/Marketing plans for the customers 

• Implementation of global marketing campaigns, owning responsibility delivering all marketing programs in accordance Brand Guide lines, initiating and managing events

• Control and coordination of all other key marketing activities within the area (exhibitions, on-trade POSM development and distribution, other image projects)

• Development and implement on/off-trade incentive programs, promo-activations and branding projects in the key accounts within the area implementation and control of all marketing activations in all channels

• Creation of all local reporting, quarterly marketing reports, monthly sales reports with practical insights, 1/2 yr review, FY sales planning and funds contribution, control of fulfillment to agreed

• Responsibility for customers’ payment control

• Manage customers' contracts and agreements and handle other legal issues

Main requirements:

• Higher education, preferably in Economics or Marketing 

• Fluent German and English 

• Work experience in international sales of Alcohol or premium FMCG products not less than 3-5 years 

• Excellent knowledge of sales operations in all channels including OFF-trade, national chains and on-trade im Germany 

• Strong understanding in marketing/trade marketing area 

• Ability and willingness to frequent business trips with zone of responsibility

• Fluent German language as well as excellent verbal and written English is a must 

• Perfect networking and analytical skills 

• Ability to learn and work in changing & dynamic environment 

• Strong negotiation, communication and presentation skills.