JOB PURPOSE
You will have the responsibility to generate D2C revenue using performance marketing for The Baker’s Dozen stores via the website, app, and portals of Swiggy and Zomato.
KEY RESPONSIBILITIES
● To generate revenue in the D2C vertical as per the company’s business plan
● To create and implement successful campaign strategies for performance marketing on FB/Insta/ Google, etc
● To develop a team under them to help with analytics and execution of digital campaigns
● To design and run marketing campaigns on these portals and report its ROI with analytics
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
● Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
● Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
● Drive the collection and understanding of customer engagement data to identify conversion optimization opportunities
● Use a process of testing to prove hypotheses and recommend performance optimizations

Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
● Help support weekly and monthly reporting of channel metrics, goals, and other KPIs.
SKILL REQUIREMENTS
Skills
● Should have in-depth knowledge of how to run successful digital campaigns including the quality of content creation
● Someone who understands running specific campaigns for top-of-funnel customers and different campaigns for retargeting bottom-of-funnel customers
● Solid expertise in the campaign and channel analysis and reporting, including Google Analytics experience.
● Must possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
● Highly goal-oriented and self-driven individual with excellent communication skills.
● Open-minded, curious, and a strong problem solver.

Educational Level Experience
● Should have worked with a D2C brand generating revenue via performance marketing
campaigns
● 2-3 years of prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.