Responsibilities

• Complete responsibility of Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum revenue)
• Daily campaign management across all the acquisition and remarketing campaigns
• Own channel ROI and drive improvement through data analysis & funnel optimization techniques.
• Allocate budgets and analyze and recommend modifications to ad spends
• Collaborate with marketing teams to guide A/B creative tests, and spend scaling tests on online campaigns to identify what works best.
• Optimize marketing budgets to maximize CAC and efficiently scale new customers.
• Create an effective campaign management strategy, source and implement the most effective keywords and optimize campaigns based on performance.
• Quickly build an understanding of coffee products and coffee user types in order to effectively match the two across funnels.
• Conduct regular competitor research to understand relevant gaps and opportunities.
• Develop and analyze multi-touch attribution to track performance across the funnel to drive optimization.
• Develop hypotheses and perform relevant testing to recommend optimizations.
• Leverage customer insights to better segment, target and reach potential customers.
• Explore new marketing opportunities such as social media channels,- apps, ad formats,

Skills and Qualifications

• Possess at least 4 years of full-time work experience in performance marketing campaign management
• Strong knowledge of optimization and analytics tools including Facebook Ads, Ahrefs, Google Analytics, etc.
• Proven ability to present and analyze data
• Exposure to data visualization and reporting tools, such as Tableau or Google Data Studio, is a plus
• Strong interest in staying up-to-date in digital marketing best practices, technologies, and solutions.