About the company

Our client is a part of the world’s No. 1 & fastest growing Nutraceutical Company, headquartered at London and operating in 110 countries across the globe. They are committed to the scientific research in nutrient medicine & has been awarded consequently for three years with UKs prestigious Queens Award for excellence and innovation in vitamin research. They have been manufacturing innovative health care products for over three decades & is committed to excel in human health care and research. They have created a unique portfolio of products in the key segments like Anti-infective, Nutrition Supplements for all age groups, Infertility Supplement, Pain Management, etc. 

Position Offers:

• Designation : Product Manager - E-Commerce
• Reports to : OTC Head
• Location : Thane HO
• Exp : 7+ years
• Qual.: Any Graduate & Master/PG degree
• Mandatory : Fluent Eng. Communication skills

Roles and Responsibilities

• Starting our own E-commerce and responsible for all E-Commerce operation.
• Develop strong understanding of consumer, competitive and brand health.
• Maintains updated knowledge of consumer behavior, products, competitive position and related market trends and drivers.
• Support in developing & tracking marketing campaigns (All ATL medias) to drive acquisition through awareness, strategic associations, and performance to achieve desired KPIs (Print/ Radio/ Outdoor). Should have handled conceptualization, development of TV /Content video
• Supports HOD in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, and communication strategy) with all information needed to produce effective commercials and advertisement
• Help HOD in verifying the effectiveness of media planning and other marketing initiatives by means of quantitative and qualitative research.
• Supervises the commercials and advertisements production to ensure objective achievement (target groups, product image, etc.)
• Coordinates with the Business Partner of Prescription Business Sales team on marketing program execution and tracking it for execution (per session, monthly, etc. Brand Identity development exercise
• Support in efficient execution of New brand / Product launch with identifying unique customer insights, development of end to end programs, campaigns and efficiently executions to achieve desired KPIs
• Development of various collaterals with agency, vendors, cross team for efficient execution of brand transition
• Phase wise roll out at stores planning, day to day execution
• Support in development of loyalty programs by liaisoning with E-Commerce team, cross functional team on data requirement & customer segmentation, Product propositions, Partnership & commercials, User journeys and Strategy
• Getting communication support developed and assess the loyalty program through market research, customer journey mapping & target to find gaps
• Recommend initiatives in program; UX & marketing as per crafted user personas
• Identifying various opportunity areas to drive trust in generic, its contribution and developing program to drive each of the generic category
   

Desired Candidate Profile

Experience of Pharma - OTC division from Internet/E - commerce Industry will be added advantage

Age : upto 40 only

Fluent English Communication Skills mandatory

Good personality