Our Client is a prestigious top 10 Multinational pharma company, stable in Romania. This role is a replacement of a previous OTC PM who spent 9 years with our Client. This role and company is for the candidates who are looking for long term Employment and to join a very professional marketing team. 

The product manager is  reporting to the marketing director and is responsible for the performance of the product portfolio.

The following objectives follow the principles:

• Consolidated product portfolio development
• Successful launch of new products
• Adapting the marketing strategy for the current portfolio
• Carrying out marketing actions in accordance with the approved deadlines and budgets
• Maintaining relationships with opinion leaders

Tasks & Respo

 Consolidated product portfolio development

• Market research and analysis focusing on choices for new products and reviews of marketing forecasts and business plans.

• Identifying opportunities and trends in the market

• Reviewing the development of the product portfolio

• Permanent observation of competitors, technological developments and improvements, including new product trends; laws, legislation and the introduction of appropriate steps

Successful launch of new products

• Providing a business plan for each new product that must be approved by the plant.

• Coordinates the launch process of new products in Romania (check all product launch steps making sure there are no delays in launch)

• Proposes launch strategies (marketing plan for launch) and sketches of launch materials for approval in the plant.

• Is responsible for the preparation and presentation of promotional materials to the medical promotion team, both for the initial induction training and for the presentation of the promotional messages during the year.

Adapting the marketing strategy for the current portfolio

• Preparation of marketing plans (1 year) and strategic ones (5 years) giving special importance to deadlines.

• Proposes any product changes (line extensions, packaging changes, etc.) that may be beneficial to the image of the product for which it is responsible and ensures that it has the support of all departments involved in this initiative.

• Coordination of all promotional activities. Maintaining a complete report of the market, product lines and competitive activities

Carrying out marketing actions in accordance with the approved deadlines and budgets

• Ensuring the availability of promotional materials

• Select and order gadgets

• Selecting various forms of media to extend product awareness

• Carrying out advertising and sponsorship campaigns

• Supervising the implementation of the strategy in the field

• Administering the marketing budget for the products for which he is responsible for ensuring the approval of all expenses according to the internal procedures and assuming not exceeding the annual promotion budget

Maintaining relationships with opinion leaders

• Inviting opinion leaders to scientific conferences - discussions and providing the necessary documentation according to internal procedures

• Support provided to Medical Representatives in case of questions regarding products (with the help of the Medical department if applicable)

• Organizing round tables with the orientation of target groups

Key requirements 

• Higher education completed (medical or biochemistry /bioitech /chemistry preferred)
• Mandatory minimum 3 years experience in a similar position of OTC product promotion.
• Able to coordinate budgets of 0.5-1MIL € p.a. /p.p as a minimum
• Ability to work proactively and adapt to organizational requirements; skills in planning and organizing activities.
• Very analitical and professional
• Flexibility, team spirit, communication skills.
• Very good knowledge of PC operation (Windows, Office).
• Very good knowledge of English.
• Category B driving license and availability for travel.

Disclaimer: we will answer back to the most eligible candidates only and the rest of applicants will be safely memorised for a future /better opportunity.