Key Responsibilities:

• Product Strategy Development:
  • Lead the execution of short-term and long-term product strategies for the OTC portfolio.
  • Identify market trends, consumer needs, and competitive dynamics to inform product development and positioning.
  • Define product goals, key performance indicators (KPIs), and success metrics.
• Market Research & Consumer Insights:
  • Conduct market research to gather insights on consumer behavior, preferences, and emerging trends in the OTC sector.
  • Monitor competitive activities and identify opportunities for differentiation.
• Go-to-Market Strategy:
  • Develop and execute go-to-market strategies for new product launches and existing product enhancements.
  • Work with marketing and sales teams to develop promotional strategies, advertising campaigns, and product positioning that resonate with target audiences.
  • Ensure effective sales support and training materials are available for the field teams.
• Financial & Performance Analysis:
  • Monitor product performance, including sales data, profitability, and market share.
  • Drive product P&L accountability, track budgets, and assess ROI on marketing investments.
  • Stay updated with new technologies, industry developments, and consumer health trends to innovate and improve products.

Qualifications:

• Education:
  • Bachelor's degree in Business, Marketing, Pharmacy, or a related field. 
• Experience:
  • 5+ years of product management experience in OTC, consumer healthcare, or FMCG sectors.
  • Proven experience in managing product lifecycles and successfully launching new products.
  • Strong understanding of regulatory requirements for OTC products.
• Skills & Competencies:
  • Strong analytical and strategic thinking skills.
  • Excellent project management and organizational skills.
  • Exceptional communication and presentation skills.
  • Proficient in market research tools, financial analysis, and data-driven decision-making.

Key Attributes:

• Entrepreneurial mindset with a passion for driving growth in consumer health.
• Highly collaborative with strong interpersonal skills.