Job Description – PRODUCT / BRAND MANAGER

Industry: Pharma

Functional Area: Marketing , Advertising ,PR ,Media Planning

Role Category: Marketing

Years of Experience: 5+ years

Employment Type: Permanent Job, Full Time

Key Responsibities:

1. Candidate will be responsible for handling brands & functions of Multi-speciality segment Based.

2. Will be responsible for launching new products & strengthening the existing brands.

3. Should be creative, innovative & effective in product management.

4. Will be responsible to assist in preparing & implementing Marketing Plan & promotional strategies.

5. Design Promotional / communication strategies for the various brands of the organization & liaison will all design & print vendors to ensure timely procurement of promotional inputs.

6. Follow up customers oriented campaigns & special activities for priority products & for Key Opinion Leaders.

7. Assist in monthly / Quarterly brand review & monitoring.

8. Field Work for 7-10 days in a month; To review & evaluate strategy implementation.

9. Co-ordination with all support function for effective implementation of marketing strategy

Desired Candidate Profile:

• Graduation in B. Pharma. Candidates with M.Pharma/ MBA in marketing will be preferred. Minimum 3-6 yrs experience in Brand management as product manager/ executive.
• Exceptionally well organized with a track record that demonstrates self-motivation, creativity and initiatives to achieve both personal and corporate goals.
• Candidates with exposure of handling products in Paedia, Gynea, Ortho, CP/GP will be preferred.