Summary role description:

Hiring for a Product Marketing Manager, for a B2B SaaS PropTech / RealTech product client

Company description:

Our client is a New York HQ fast-growing global PropTech / RealTech SaaS company that’s modernizing property operations for large, global enterprises. Their AI-driven property operations platform assists real estate owners and operators gather difficult-to-access building data, optimizing performance, and controlling portfolio operations from one place. They offer O&M teams real-time visibility into their operations, to automate manual processes, exceed sustainability goals, and improve building performance. Their clientele includes leading enterprises in the commercial office, healthcare, and retail sectors that currently utilize the software across 40 million square feet globally, to lower operational expenses, increase net asset value, and de-risk operational liability. Their centre in Chennai, India supports their product development, implementation, sales, and marketing efforts.

Role details:

• Title / Designation:  Senior Product Marketing Manager / Product Marketing Manager
• Role type: Lead, with individual contribution
• Reporting Manager: Director – Product Marketing
• Location: Chennai / Bengaluru
• Work mode: Hybrid (3 days from office and 2 from home)

Role & responsibilities:

• Align with the GTM and the expansion of the products suite of Connected CMMS (Computerized Maintenance Management System) for B2B real estate
• Own competitive intelligence end-to-end (setting up the process for and generating insights, cascading such intelligence into  sales messaging (battle cards, comparison sheets, and more), gaining back intelligence from sales and customer implementation teams(to gauge market dynamics from the field) and ensuring the company website reinforces the positioning vis-à-vis the competition).
• Drive messaging alignment, owning the messaging kit for sales (sales deck, brochure, datasheet, 2-pagers, and more), driving uniformity and ease of articulation in the pitch (for field sales and outbound), continuously iterating with sales on creating the best elevator pitch to convert prospects, and running periodic workshops / boot camps for customer-facing teams with compelling content around positioning, FAQs, and cheat sheets
• Lead category evangelism, partnering with demand generation and digital to tell compelling stories that help build demand and drive revenue for the products, identifying forums/communities with max ICP footfall and amplifying the company’s voice, collaborating with third parties, media, PR and analyst relations teams to inform overall product narrative and thought leadership themes, centrally managing evangelism content calendar (quarterly themes, output, and deadline commit) and leading a team of in-house and external content writers to consistently deliver the content plan (webinars, blog posts, white papers, and more)
• Own ICP (ideal client profile) & win/loss analysis, validating / updating ICP definition for the category (Connected CMMS) by comparing it against the pipeline, removing all ambiguity from prospects evaluation against the ICP, maintaining and growing win/loss analysis program, capturing interviews and info from sales, customers, and potential buyers and proactively engaging sales to ensure high usage of win/loss insights for ongoing sales GTM improvement

Candidate requirements:

• 4+ years of experience delivering compelling product marketing results, including in messaging and thought leadership, competitive analysis and positioning, quantitative and qualitative analysis, product launch management / GTM strategy, and leveraging customer and market insights to inform product roadmap, analyst relations, and more.
• Strong cross-functional marketing program management skills, with a track record of timely and successful delivery, collaborating with sales, product, design, demand-gen and other teams.
• Problem-solving skills.
• Ability to balance strategy and execution: Delivering long-term, structured GTM frameworks while simultaneously identifying low-hanging fruit for immediate results.
• Excellent written and oral communication skills, with detail-orientation
• Enterprise SaaS obsession: Affinity for and ability to work with large, global customers and to understand how to best position products and solutions for this audience.

Assessment process:

• Interview with Global Head of Marketing (Founding Team member)
• Interview with Director of marketing
• Interaction with CEO
• Assessment(s) during the course of the hiring process
• HR discussions