- LocationGermany, Europe
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IndustryFMCG, Retail & E-Commerce
Function: Sales & Marketing
Type of employment: Permanent
Region: GERMANY
Based: Berlin, Hamburg or Munich (desirable)
Salary: Competitive Salary + bonus + mobile & travel allowance
Description:
We are looking for a highly motivated fully dedicated Commercial & Marketing manager to lead and to be responsible for development of our business within different channels with the main focus for off-trade sales within territory of Germany with reporting to the office in Russia.
Main responsibilities
- Development of sales strategy, growing brand visibility, volume and profitability within the Region in off-trade and on-trade channels;
- Regular field visits to off-trade and on-trade, negotiations with HoReCa accounts
- Participate in pricing and discounts management, target setting, profitability planning within the Region;
- Building and maintain good relationship with key partners/customers;
- Coordination of the communication between distributors, partners, clients and Moscow office,
- Manage the customers within the Region, lead in customer meetings and negotiations;
- Active search and identification of new business partners/customers within the Region;
- Lead annual and operational sales business planning within the Region;
- Participation in preparation of annual Brand/Marketing plans for the customers within the Region;
- Implementation of global marketing campaigns, owning responsibility delivering all marketing programs in accordance Brand Guide lines; Initiating and managing events;
- Control and coordination of all other key marketing activities within the area (exhibitions, on-trade POSM development and distribution, other image projects)
- Development and implement on/off-trade incentive programs, promo-activations and branding projects in the key accounts within the area implementation and control of all marketing activations in all channels;
- Creation of all local reporting, quarterly marketing reports, monthly sales reports with practical insights, 1/2 yr review, FY sales planning and funds contribution, control of fulfillment to agreed
- Responsibility for customers’ payment control;
- Manage customers' contracts and agreements and handle other legal issues within the Region.
Main requirements
- Higher education, preferably in Economics or Marketing;
- Local language as well as excellent verbal and written English is a must;
- Work experience in international sales of Alcohol or premium FMCG products & managing and cooperation with partners not less than 3-5 years with in the Region;
- Excellent knowledge of sales operations in all channels including OFF-trade, national chains and on-trade with in the Region;
- Strong understanding in marketing/trade marketing area;
- Ability and willingness to frequent business trips with zone of responsibility
- Fluent German language as well as excellent verbal and written English is a must;
- Perfect networking and analytical skills;
- Ability to learn and work in changing & dynamic environment;
- Strong negotiation, communication and presentation skills.
- Advanced PC user
Subordination:
Administrative, Operational and reporting to Group HQ. (Sales team and Marketing team)
Compensation package and benefits –
- Competitive base salary
- Quarterly bonus on achievement of commercial or/and marketing KPI’s
- Mobile and travel allowance
