Regional Marketing Manager
Full Time – US Boston/East Coast/Remote

Our client is a fast-growing company providing a software solution in the Governance Risk Compliance (GRC), Third Party Risk Management (TPRM) and ESG area, helping create a business environment whereby organisations are committed to doing business with integrity and transparency while avoiding corruption of any form.  

With a focus on anti-corruption, human rights, labor and environment, the company’s mission is to deliver the world’s leading ESG platform to help businesses manage reputational risk, report on their complete supply chain in alignment with the United Nations Global Compact principles. It brings 100% transparency to a company’s third-party network with solutions identifying and mitigating risks while safeguarding reputations across the complete ESG spectrum.

If you are passionate about software technology and have a hands on experience in GRC or TPRM with good knowledge of ESG issues, then this is a unique opportunity for you to join a very dynamic marketing team to lead on campaign activity, increase brand awareness and generate leads for the Go To Market function.

Company Culture is about creating and maintaining a friendly working environment, which encourages communication, allows mistakes to be recognized and learnt from and does not seek to blame. Team members are encouraged to contribute ideas and share thoughts in as many forums as they feel they can add value leading to passionate unfiltered debate. Key values are: Customer orientated, focus on product quality, friendly working environment, diversity & inclusion and open & honest communications.

Your impact:

The Regional Marketing Manager US will lead on campaign activity to increase brand awareness and generate leads for the Go To Market function, playing a key role in the distribution and arrangement of the company’s marketing activity, including the promotion of content assets via marketing campaigns and the scheduling of branded events, such as webinars and industry conferences. 


As a senior member of the Marketing team, the Regional Marketing Manager will play a leading role in ensuring all activity aligns with departmental KPIs and objectives and should act as a brand guardian to ensure content, messaging and marketing activity is consistent with the company’s core values and mission statement.

What you’ll be doing:

• Devise B2B marketing campaigns with a focus on the acquisition of relevant B2B contacts and creation of new marketing leads (MQLs) and sales opportunities (SQLs) 

• Lead and assess pipeline health, marketing processes, and identify key challenges and priorities and drive team performance towards goals 

• Partner with Product and Content Marketing on developing a content strategy that compels buyers at every stage of the buyer journey and engages them throughout their lifecycle 

• Collaborate cross-functionally across marketing, sales, operations, partnerships, and product teams. Maintain a feedback loop with other departments, i.e. sales and product marketing, to optimise lead generation campaigns 

• Oversee marketing and demand generation budgets and track spending to understand and improve customer acquisition costs 

• Measure and optimize marketing programs to ensure activities are effective, efficient, and demonstrate ROI 

• Bridge gap between Sales, Content Production and SDR functions to: 

  • Ensure all campaign activity is audience-centric and is distributed efficiently to key target audiences
  • Ensure all campaign leads are followed up with efficiently and any feedback is considered for future activity

• Support the organisation and running of regional trade shows, conferences and user meetings
• Be on hand and open to supporting other team members with ad hoc requests, such as support with case studies or product documentation

What You’ll Need:

• 5+ years of Marketing and Demand Generation experience preferably in SaaS business.
• Hands on experience in GRC, TPRM and ESG are required.
• Organised – able to prioritise and keep on top of various projects
• Ability to work remotely
• Accountable and collaborative across all teams within the organisation
• Open to new ideas and ways of working
• Passionate and knowledgeable about sustainability and ESG and committed to company’s mission.
• Adaptable and able to pivot focus and handle multiple projects with competing deadlines.
• You have exceptional communication skills and are fluent in English, both written and spoken.
• Valid US work status required.

Contact
Peter Wharton
Antal International

[email protected]