Gathers deep knowledge about regional product requirements for specific trades & volume segments

• Defines portfolio need for specific trade / volume segment for the region

• Contributes to successful and efficient implementation of projects in global product management

• Actively contributes to the business success for the respective trades & volume segments in a region

• Identifies user, dealer, sales & competitor insights for the respective trades & volume segments in a region and translates this into product demand

• Ensures methodological excellence when generating user & market insights

• Provides reliable volume forecasts for new products to the BU

• Contributes to the global product management team with regional insights across the development process

• Supports the global product management team in the go-to-market phase within PIF

• Monitors the regional business situation (market shares, competitor activities, etc.