Key Responsibilities:

Sales Leadership & Execution: 

• Lead and manage the regional sales team to achieve or exceed monthly, quarterly, and annual sales targets.
• Introduce and execute new product launches effectively across channels.
• Ensure the team is aligned with organizational objectives and KPIs.
• Monitor competitor activity and proactively address market challenges.

Strategic & Operational Planning:

• Own the Strategic and Annual Business Plan for the region.
• Conduct quarterly SWOT analysis of regional sales performance and adjust strategies accordingly.
• Develop and execute go-to-market plans for existing and new products.
• Identify and pursue growth opportunities to expand market share.

Channel Management:

• Manage and optimize sales across multiple channels: General Trade (GT), Modern Trade (MT), and E-commerce.
• Deliver an optimized channel mix based on target consumer demographics and market potential.

Budgeting & Cost Control:

• Develop, manage, and monitor sales and marketing operating budgets.
• Control and analyze expenditure to ensure alignment with financial goals.

Team Development & Performance Management:

• Recruit, train, and mentor a high-performance sales team.
• Set performance metrics and provide regular, constructive feedback.
• Ensure retention, motivation, and career development of team members.

Customer Relationship & Brand Building:

• Build and maintain strong relationships with key customers and industry bodies.
• Champion brand-building initiatives in the region.
• Ensure timely collections and customer satisfaction.

Candidate Profile:

Experience:

• Minimum 10+ years of sales experience in the FMCG (Food) industry; Tea industry experience highly preferred.
• Proven track record in handling a business portfolio of ₹20–25 Crores annually.
• Demonstrated experience in launching new products and managing multichannel distribution (GT/MT/E-comm).

Skills & Competencies:

• Strategic thinker with strong planning and execution abilities.
• Excellent communication and interpersonal skills.
• Strong leadership and people management skills.
• Customer-centric mindset with strong negotiation and relationship management abilities.
• Ability to analyze and act on sales performance metrics.

Personality Traits:

• A “People’s Person” with high emotional intelligence.
• Results-oriented and self-motivated.
• Adaptable and proactive in dynamic business environments.

1. Location: South – Bangalore/ Hyderabad/ Andhra Pradesh/ Tamil Nadu
2. Experience: Minimum 10 years (with at least 5 years at managerial level)
3. Industry Preference: Tea Industry preferred | FMCG – Food Industry acceptable
4. Qualification: MBA in Marketing/Sales
5. Language preference : Tamil, Kannada, Telugu, English, Hindi
6. Additional Certifications: Certifications in Sales, Critical Thinking, or Problem Solving are a plus