Job Responsibilities:
• Experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
• Knowledge of tools such as Mixpanel , Webengage and Clevertrap.
• Hands-on Experience in user retention and engagement campaign execution
• Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
• Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits,
conversion rates, latency, bounce rates, etc.
• Understanding of RFM , databases, SQL, Tableau etc is preferred
• Ability to effectively communicate and manage relationships with external vendors and partners.