Responsibilities

• Owning the repurchase rate, retention rate & lifetime value metrics.
• Executing engagement campaigns (E-Mail, SMS, Push Notifications).
• Identify cohorts that are likely to churn, cohorts that are interested in a specific product category, etc., and find ways to engage with them in a meaningful way.
• Identify, create and execute relevant campaigns including developing the messaging, content, and creative direction.
• Building post-purchase journeys on email, SMS & advertising channels.
• Developing a deep understanding of our existing users and finding ways to engage including conducting primary research.
• Working with the creative team/agency on creating email templates and required marketing creatives.
• Creating a referral program for the company

Skills & Requirements

• 2+ years of experience in a similar role.
• Prior experience with marketing automation platforms like Clevertap, MoEngage, etc.
• Analytical & problem-solving skills.
• Ability to empathize and understand user pain points.