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Sales & Marketing Manager (healthcare sector)
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Salary47.000 - 56.000 Eur gross/yearLocationBucharest, RomaniaIndustryHospitals/ Health CareJob DescriptionAn international healthcare company with an established Romanian operation, working with institutional and public-sector clients in a highly specialized field. It represents well-known brands and is expanding its commercial activity.
Scope of the role
- Drive revenue growth across the client portfolio, with an initial main focus on the hospital divisions
- Sales to integrators remain under the direct coordination of country leadership
- Lead the team to own the full sales cycle: cold calls, clinical presentations, tender management and contract closure on SEAP
- Act as a hands-on hunter and negotiator with hospitals, with the team split roughly 50% growing the existing portfolio and 50% new business development
- Drive growth into new segments and new portfolio
- Coordinate the marketing strategy by deploying HQ methods and using local channels to support sales, including pricing strategy and competitor research
- Marketing is around 20% of the time initially, decreasing gradually in favor of sales once a viable marketing policy is in place
Key must-haves
- Minimum 5 years of sales management experience, ideally at a supplier or distributor of medical devices to hospitals (oncology, neonat, ICU, OR)
- University degree (medical, engineering or business preferred) and valid driving license
- Good technical understanding of medical devices and the healthcare sector
- Minimum 4 to 5 years coordinating sales teams with provable results
- Good marketing knowledge, ideally 1 to 2 years hands-on
- Strong, ambitious, flexible, proactive and charismatic, but balanced
- Strong hospital relationship network
- Natural leadership that builds trust within the team and across the market
- Fluent Romanian and professional English (mandatory)
Principal responsibilities
- Co-create the sales and marketing strategy and a 3-year commercial plan
- Execute the sales plan and exceed targets, directly and through the team
- Coordinate and mentor the team across the full cycle: lead generation, presentations, clinical demos, SEAP tenders, negotiation and closure
- Maintain relationships with hospital directors, NICU/ICU physicians, anesthesiologists, surgeons, biomedical engineers and procurement teams
- Generate new clients, the core focus of this role
- Own reporting, forecasting and CRM pipeline accuracy
- Collaborate with service engineering on installations and after-sales
- Coordinate marketing and implement efficient channels
Package
- Open and negotiable fixed salary + bonus on target
- Company car and travel reimbursed
- Annual leave
- Meal tickets
- Bucharest office, field-based initially
- Further conditions to be discussed
How to apply:
- Send us your CV and our consultants will be in touch
- GDPR Notice: By applying for this role, candidates implicitly consent to their personal data being processed by Antal, unless otherwise advised in writing.
- Please note that our career ads may use approximate salary levels as a guide. However, we are happy to consider applications from all candidates who can demonstrate the skills necessary to fulfill the role. We can only respond to the best-fit applicants within an average response time of a maximum of four weeks. The rest of the CVs are stored in our international talent pool for potential future matches. Please note that your personal information will be treated under our Privacy Policy. Thank you!
- consultant code: CP196/05/06/2026
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