About Antal International

Antal International is a global recruitment firm founded in 1992 in London (www.antal.com).

The Antal La Défense office specializes in recruiting managers and executives in the electrical and energy solutions sector.

Sales Manager - Electrical solutions sector

Location: Ideally based near Nantes area (with approx. 5 days/month at HQ)
Contract: Permanent – Full time
Reporting to: Sales Director France & Export
Team size: approx. 15 FTEs

Context

We are recruiting on behalf of a dynamic French SME, headquartered in Western France, with subsidiaries in the Middle East and South America.

The company develops its activities through a network of distributors, resellers, and specialized electrical and IT installers, both in France and internationally.

As part of its growth, the company is seeking a Sales Manager to lead a team of 15 salespeople across the national territory and occasionally at export level.

Main Responsibilities

1. Define and implement the sales strategy

• Translate global objectives into actionable sales plans by region and channel (distributors, resellers, integrators).
• Identify growth levers in France and abroad.
• Contribute to pricing and promotional policy definition.

2. Manage and lead the sales team (approx. 15 people)

• Supervise account managers, field sales engineers, and inside sales representatives.
• Define revenue, margin, and product penetration objectives.
• Organize sales meetings and ensure team cohesion.

3. Drive sales performance

• Implement and monitor relevant KPIs (pipeline, conversion rate, market share).
• Analyze performance by region and by key account.
• Provide regular reporting to top management.

4. Develop team capabilities

• Identify training needs (products, sales techniques, CRM tools).
• Organize coaching and training sessions, including on cybersecurity solutions.
• Support skill development for complex sales (public sector, key accounts, installers).

5. Collaborate with other departments

• Work closely with marketing teams on partner campaigns.
• Coordinate actions with technical support and product managers.
• Represent the company at trade shows and industry events.

Profile

• Education: Master’s degree in business, management, or engineering (electrical / IT).
• Experience: Minimum 5–7 years in electrical/IT solutions sales, including at least 3 years in team management.
• Skills:
  • Strong knowledge of distribution channels.
  • Proven experience managing complex opportunities with long sales cycles.
  • Solid understanding of electrical safety solutions.
  • Strong leadership, analytical mindset, and results-driven approach.
  • Proficiency in CRM/ERP tools.
  • Fluent Professional English.

Compensation & Benefits

• Competitive package: base salary + performance-based bonus (% margin, no cap).
• Company car.
• Additional employee benefits (healthcare, insurance, etc.).