• Map and drive Channel strategy in the region.
• Maximize profitability of Channel in the long run in alignment with business objectives.
• Manage business development pipeline against objectives.
• Collaborate with indirect sales team to explore new opportunities and optimize route to market for direct / indirect business.
• Develop the offering for Channel including the launch of innovations.
• Prepare the ROI calculations and assess the financial impact for the specific marketing activities / product;  promotions.
• Collect market information (trends, competitors, regulations, economics.
• Lead value added distributors development, thro’ monthly meetings, KPI reviews.
• Dealer’s sales team development, pipeline generation, stock management and top end customer’s relationship management.
• Lead and manage monthly sales target with clear growth, trial plans, monthly, quarterly and annual basis.

Required Candidate profile:-

• Qualification - B.E. (Mechanical) / B.E. (Production)
• Should have proven experience & knowledge in selling metal working fluids, cutting oils, Industrial lubricants.