Key Responsibilities:

• Achieve the agreed growth and market expansion targets.
• Develop and implement the annual work plan for the modern trade team, ensuring adherence to daily tasks.
• Generate and analyze daily, weekly, and monthly sales performance reports by brand and customer segment.
• Conduct regular business reviews and feedback sessions with key accounts.
• Develop and execute effective Channel & Customer Plans, utilizing the support budget to meet sales targets.
• Lead negotiations with customers to ensure successful deal closures.
• Align category agendas with channel strategies, including trade-specific plans, and ensure execution within budget.
• Maintain shelf planograms in accordance with established guidelines.
• Monitor competitor activities and recommend ongoing improvements and counterstrategies.
• Manage external service providers, ensuring compliance with A&P policies and achievement of assigned targets.
• Oversee the provision of necessary tools for sales and leasing operations.
• Ensure sales activities align with both internal and external compliance requirements.
• Maintain optimal stock levels at wholesalers and ensure effective coverage by channel teams.
• Drive channel improvement initiatives to enhance efficiency and effectiveness.
• Expand the customer base in Qatar through strategic relationship building and business development efforts.
• Train, develop, and mentor the sales team in line with market trends and evolving industry demands.
• Ensure customer service standards and expectations are consistently met.
• Establish stock norms for key brands with key accounts and monitor compliance.

Forecasting & Reporting:

• Develop channel forecasts aligned with the support plan.
• Track sales performance and report deviations against forecasted targets.