Sales Operations & Strategy Manager – West Region

About the Role

We are looking for a strategic and analytical professional to take on the role of Sales Operations & Strategy Manager, responsible for bridging the operational and strategic interface between HQ and the local Sales, Logistics, and R&D teams. This is a cross-functional position that goes beyond coordinating sales operations — it requires active contribution to building and refining commercial strategies adapted to the local market, within the framework set by HQ.

The right person for this role has a solid background in industrial Sales Management or Program Management with a strong commercial component. A purely Supply Chain profile without sales management experience is not suitable for this position.

Key Responsibilities

• Serve as the key operational and strategic interface between HQ and the local Sales, Logistics, and R&D teams, ensuring seamless communication and execution of commercial priorities.
• Monitor the progress of sales teams across targets, profit, and KPIs, and proactively identify and implement improvement measures.
• Oversee the order flow, delivery, and invoicing processes, working closely with the Sales Operations Specialist within the team.
• Conduct market research and marketing analyses to identify opportunities and anticipate market shifts, including changes in government funding structures or public tender dynamics.
• Design and implement adjacent commercial strategies tailored to local market dynamics, in alignment with the direction set by HQ.
• Coordinate and support a diverse sales team comprising Sales Representatives, Key Account Lead, Project Managers, Sales Engineers, and AfterSales Engineers.
• Develop and monitor relevant KPIs across business lines, with a primary focus on the Renewables segment (Energy Storage, Restart Energy) — currently the dominant line (~90% public tenders) — and the growing Smart Metering and Water divisions.
• Collaborate with the HQ counterpart (reporting to VP level) to ensure strategic alignment and share best practices across markets.
• Analyse existing sales strategies and develop parallel initiatives to strengthen market positioning and accelerate revenue growth.

Requirements

• Minimum 5 years of experience in industrial Sales Management or Program Management with a significant commercial component.
• Strategic and analytical mindset — ability to translate market data into concrete decisions and actionable initiatives.
• Experience in sectors with complex sales cycles: public tenders, end-to-end projects (design, installation, maintenance), renewable energy, utilities, or smart infrastructure is a strong advantage.
• Proven ability to coordinate cross-functional teams and operate effectively within matrix structures (international HQ + local teams).
• Strong communication and stakeholder management skills, both internally and externally.
• Experience in defining and tracking commercial and operational KPIs.
• Advanced level of English — required for regular communication with HQ.
• Self-motivated, proactive, and capable of driving initiatives independently in a fast-moving environment.

Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career.

By applying for this job, you grant Antal Romania/Cluj-Napoca Office written consent and full permission to store your CV in Antal’s systems and to send it to Antal’s clients for evaluation as a candidate for available positions in their organizations.