Scope of the Role: 

• A field-based, high-autonomy sales role with full ownership of a territory portfolio.
• Reporting to the Regional Sales Manager, the Sales Representative is responsible for consolidating and growing the company's presence through direct relationships with farmers and distributors.
• The role operates ~90% in the field and requires independent management of seasonal and annual targets, with no expectation of constant supervision.

Key Responsibilities

• Manage and develop relationships with farmers, distributors, and commercial partners in the territory
• Influence purchasing decisions through value-based arguments, not price alone
• Close contracts in competitive environments and handle complex commercial situations directly at farm level
• Drive market penetration growth at cultivator level
• Execute commercial campaigns and support promotional events and demonstration plots
• Continuously monitor competition and market trends in the assigned area
• Structured activity planning: segmentation, prioritisation, execution
• Regular reporting and market feedback to the management team
• Track territory performance: revenues, product mix, profitability

Candidate Profile

• Ownership & accountability — follows through without waiting for constant supervision
• Commercial mindset — understands the client's economics and positions on value, not just price
• Field problem-solving — finds practical solutions to non-standard situations and acts
• Autonomy & self-organisation — independently plans agenda, priorities, and reporting
• Resilience & determination — maintains performance during campaign peaks

Compensation & Benefits

• Annual bonus based on KPIs
• Meal vouchers: 35 RON/working day
• Mobility allowance: 7.5 RON/working day
• Private medical subscription
• Company car, laptop, and mobile phone
• Final package depends on experience and internal positioning.