Key Responsibilities 

1. Business Development & Market Expansion 

• Identify and secure new business opportunities with Maruti Suzuki, Honda, and other major OEMs in the northern belt. 

• Leverage deep industry connections to build long-term strategic partnerships with decision-makers. 

• Develop and implement growth strategies to expand Alicon’s market presence. 

• Drive new product development (NPD) discussions with key customers. 

2. Customer Relationship Management 

• Cultivate and strengthen relationships with senior leadership and procurement heads at key OEMs. 

• Act as the primary liaison between Alicon and key customers, ensuring seamless communication and collaboration. 

• Ensure high levels of customer satisfaction and retention through proactive engagement. 

3. Strategic Marketing & Commercial Negotiation 

• Develop pricing strategies, contract negotiations, and cost optimization plans to maximize profitability. 

• Work closely with operations and finance teams to ensure commercially viable deals. 

• Conduct market research, competitor analysis, and trend forecasting to maintain client competitive edge. 

4. Operational & Cross-functional Collaboration 

• Collaborate with engineering, production, and supply chain teams to ensure smooth execution of customer orders. 

• Provide insights on customer needs, market demand, and operational efficiencies to drive business success. 

• Support the technical and R&D teams in developing customized solutions for OEM clients. 

5. Public Relations & Brand Positioning 

• Represent client at industry events, trade shows, and networking forums to enhance visibility. 

• Strengthen positioning as a trusted partner for automotive OEMs in North India. 

• Engage with media, associations, and industry bodies to maintain a strong brand presence. 

Key Requirements 

1. Experience & Industry Knowledge 

• 15+ years of experience in marketing, business development, or sales within the automotive sector. 

• Strong exposure to casting, machining, or allied automotive components is highly preferred. 

• Extensive experience in working with Maruti Suzuki, Honda, and other OEMs in North India. 

2. Strong Industry Connections 

• Must have well-established relationships with senior decision-makers at Maruti, Honda, and other OEMs. 

• A deep network of contacts in purchase, sourcing, engineering, and senior management teams. 

3. Business & Commercial Acumen 

• Strong understanding of business planning, forecasting, cost structures, and financial strategies. 

• Proven expertise in price negotiations, long-term contracts, and key account management. 

4. Leadership & Stakeholder Management 

• Experience in handling high-value deals and complex negotiations with large OEMs. 

• Ability to work independently and lead high-impact initiatives for revenue growth. 

• Strong leadership qualities with excellent communication and presentation skills. 

5. Educational Qualification 

• Bachelor’s degree in Engineering / Business / Marketing (preferred). 

• An MBA or equivalent qualification would be an added advantage.