About the client

Our client provides the leading software delivery platform for enterprises, enabling them to continuously innovate, compete, and win in a world powered by the digital experience. Designed for the world's largest organizations with the most complex requirements, our client enables software development organizations to deliver scalable, compliant, governed, and secure software from the code a developer writes to the people who use it. The platform connects with other best-of-breed tools, improves the developer experience, and enables organizations to bring digital innovation to life continuously, adapt quickly, and unlock business outcomes that create market leaders and disruptors.

They were founded in 2010 and are backed by Goldman Sachs, Morgan Stanley, and other renowned investment institutions.

Your role in brief

Our client is looking for an experienced Sr. Field Marketing Manager to join their EMEA marketing team managing the north region (UK&I, The Nordics, and BeNeLux). The Sr. Field Marketing Manager is responsible for the development and execution of the holistic marketing plan that integrates all pipeline drivers across the region to ensure sufficient pipe coverage on day one of each quarter and to help move accounts through our sales cycle faster and more effectively. 

You will work closely with the sales team to understand region-specific priorities in addition to partnering with the Demand, Event, Customer, and Partner Marketing teams to create targeted marketing campaigns and initiatives that deliver best of breed content and experiences for our customers and prospects.

KEY RESPONSIBILITIES

• Serve as an extension to regional sales leaders to support pipeline creation, acceleration and to ensure sufficient pipeline coverage at the start of each quarter. Earn the role of trusted advisor on all things pipeline to the sales leadership and the teams you support.
• Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives. Act as primary marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions. 
• Partner with sales operations to monitor and forecast regional pipeline performance.  Analyze data and review week-over-week performance reports to inform decision-making.
• Alleviate regional pipeline gaps by creating an integrated bridge plan that details the pipeline drivers you will activate.
• Execute marketing programs designed to meet sales objectives including executive engagement, communication tools, demand generation, and contact acquisition, executing on marketing plans that allow them to scale in the region.  
• Ensure target customers & priorities are top of mind in all regional marketing activities.
• Actively collaborate with the demand generation, events, customer, and partner marketing teams on your region’s needs as you develop, plan, execute, align region plans, and leverage central resources in the market. 
• Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.
• Manage regional budgets, campaigns, and lead the process to meet operational targets and SLAs

WHAT MAKES YOU SUCCESSFUL

• Bachelor’s degree, emphasis in marketing preferred.
• A minimum of 6 years of field marketing experience supporting account executives and sales leadership. 
• DevOps/Developer Tools company experience preferred
• Knowledge of funnel lead generation tactics and sources. 
• Self-motivated, able to work autonomously, and communicate with remote management for extended periods.
• Ability to be creative, efficient, and productive with minimal supervision or guidance.
• Excellent interpersonal and communication skills (both verbal & written).
• Experience working with geographically dispersed teams and colleagues.
• Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.
• Ability to execute quickly with the ability to pivot projects as needs change.
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.
• Experience working in a fast-paced, high-growth organization.
• A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders.