For a wellness resort in Tuscany, we are looking for a:

Senior Sales Manager

Surrounded by age-old park with a totally re-created spa and thermal facilities, the resort is one of the biggest natural thermal spa destination in Europe that has recently gone through a massive refurbishment and rebranding.  

Reporting hierarchically to General Manager and functionally to Group Director of Sales & Marketing, the Senior Sales Manager will be responsible for:
 

• Direct and oversee all leisure and MICE pro/active and reactive sales activities for the assigned markets working in full synergy with sales representative teams, marketing, reservations, and revenue team.
• Develop and implement the Annual Sales Plan for the assigned markets. Including key account plans, soliciting, and servicing selected accounts.
• Create and execute an accurate commercial plan for the SPA, identifying key strategies and activities based on the clientele.
• Participate in designated trade, service and community association and clubs.
• Represents the resort on sales calls, workshops, and trade shows on the assigned markets.
• Monitor, identify and report current and future business trends and opportunities to ensure profitable sales in periods of low and high demand.
• Provide immediate sales assistance for all critical situations of key accounts, to maintain an active account load and to act as the sales leader of the assigned markets.
• Monitor competitive hotels to ensure continual market share improvement. Monitor, analyze and report sales results.
• Pro-actively plans (for him/herself and the team) and execute weekly sales appointments, sales promotion, and follow ups, BOBs to achieve and exceed the revenue targets.
• Constantly and timely updates CRM software with sales calls, account information, tasks, projects etc. 
• Accurately identifies the level of influence and decision-making power of contacts in the customer organization and uses these to secure business.
• Support the reservation department and the C&E teams with the conversion of new and repeat enquiries.
• Reviews customer base to determine new opportunities for account penetration.
• Contributes ideas to improve the products and services offered.
• Co-ordinate the hotel’s sales activities with the aim of optimal room occupancy and high accommodation, as well as F&B sales, SPA, C&E and other revenues.
• Constantly develop the opportunities with territory and local community to increase revenues for Spa and F&B.
• Create and execute a selling strategy for the SPA based on the various clientele.
• Strategically plan for the seasonality factor, by targeting a wide scope of market segments suitable in providing a steady revenue stream during shoulder and low season periods, with the overall aim of extending the annual trading period.

Requirements:

• A minimum of 3 years’ experience in Leisure and MICE sales role, featuring:
  • Significant experience in a reactive and pro-active sales role.
  • Experience in an international hotel group and/or in Tuscany region
  • Preferred work experience in resorts with a high focus on Thermal SPAs and Wellness
• Computer literate and confident use of PMS and CRM.
• Strong analytical and strategic mind-set
• Fluent in English and Italian (written and spoken).

Location: near Firenze