About the Role

A global spirits and wine company is hiring a Senior Sales Representative to lead growth across the Czech Republic. This is a standalone role based in Prague, focused on driving volume, brand visibility, and market penetration across both on-trade and off-trade channels.

You’ll act as the local Brand Ambassador, manage the distributor relationship, and activate key accounts and events to drive commercial success.

Key Responsibilities

• Drive sales and distribution of the product portfolio across CZ

• Manage importer and distributor relationships

• Lead brand activations, tastings, and events (on- and off-trade)

• Train and motivate distributor sales teams

• Call on key HoReCa and retail accounts

• Develop and execute local marketing plans with the importer

• Monitor pricing, POS, display, and promotional execution

• Use social media to amplify brand presence

• Achieve KPIs related to volume, distribution, and brand activation

Candidate Profile

• 3+ years in sales, trade marketing, or brand activation (beverage/spirits preferred)

• Strong HoReCa and retail network in Prague

• Energetic, independent, and results-driven

• Fluent in Czech and English

• Confident communicator across all levels

• Social media savvy

• Strong planning and multitasking skills

• Based in Prague or max 1 hour away

• Valid driver’s license required

Compensation & Benefits

• Base salary: CZK 840,000 – 960,000

• Top-end: Up to CZK 1,200,000 for experienced profiles

• Bonus:

  • 20% tied to volume and financial performance

  • 5% tied to individual KPIs

  • Potential to exceed 25% if all targets are achieved

• Car allowance (Skoda Octavia leasing option)

• Results-based role (no paid overtime)