Responsibilities:

•  Developing the Social media strategies.
•  Identifying the platforms to target and developing the short & long term plans.
•  Identifying problems, opportunities within the existing framework and executing plans to develop these areas.
•  Convert plans to actionable campaigns in accordance with the brand guidelines.
•  Stay up to date with social media trends and best practices, and continuously look for ways to improve the company's social media presence.
•  Create social media calendar for all regions and manage day-to-day social media activities.
•  Manage & execute campaigns in digital & social media landscape.
•  Generate and maintain content for all company platforms in use.
•  Run Paid Digital Ads on social media channels o Manage company presence in social networking sites including Instagram, Facebook, TikTok, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
•  Monitor effective benchmarks to measure impacts.
•  Develop and maintain relationships with social media influencers, bloggers, and other key stakeholders in the industry to reach out to targeted consumer & customer groups.
•  Learn about new trends in social media space and explore opportunities on how we could adapt them to fit our business needs.
•  Build partnerships with related companies to enhance the reach and effectiveness of our own strategies.

Desired Experience

•  Graduate with 3 – 5 years of relevant experience
•  In-depth knowledge and understanding of social media platforms and their respective participants (Instagram, Facebook, LinkedIn, YouTube, Twitter, Flickr etc.) and how they can be deployed in different scenarios. Prior experience in relevant field is a must.
•  Knowledge of online ecosystem relevant to the beverage industry.
•  Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships.
•  Team player, with the confidence to take the lead and guide other departments when necessary. • Good technical understanding and can pick up new tools quickly. • Experience with Paid Ads and Business Suites (Google/Facebook/Instagram/TikTok/Affiliates)
•  Preferred to have photography and videography experience or skill
•  Ability to coordinate and work with a cross functional team.
•  Ability to analyse data from various social media channels and present the findings in a structured manner.
•  Project management.
•  Able to work autonomously and work through irregular hours depending on consumer trends.