Build & Manage Brand’s Social Media Community:

• Develop & execute the Social Media calendar in line with the overall Marketing Calendar.
• Develop O2O (online to offline) strategies towards driving store walk-ins.
• Managing the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally.
• Create content to increase brand awareness & interactions including all major brand campaigns.

Build & Manage Brand’s CRM E-Mailers:

• Develop content for weekly e-mailer.
• Convert e-mailer designs to HTML.