Our client is well know Italian company, their products are previously focused mass market channel.

We are looking for a smart and proactive

                        TRADE MARKETING MANAGER – OFFLINE CHANNELS

The position:

Reporting to the Head of Marketing, will be accountable to implement and develop the Trade Marketing strategy proposal, directly and/or through the Team, on the Offline channels, focusing on domestic market, incorporating the Brand/Product strategies into a full-year plan, accordingly to TM Budget and having shared it with the Head of Marketing.

The role:

• Achieves understanding and generate insights on Trade and purchase behavior in the different Offline Channels/Sectors.
• Creates channel-specific Trade Marketing strategy concepts and initiatives.
• Supports Marketing and Sales Team to deliver the right value proposition and USP in the different Channels.
• Together with the Head of Marketing, supports the International Sales Team in developing new business opportunities and/or existing customers/distributors, accordingly to the available means (priority on domestic market).

Coordinates the subordinate Trade Marketing Coordinator for the following activities:

• Design Promotional Plan & related activities (with consistent monitoring of results), accordingly to the strategy.
• Design and develop specific promotion mechanics, both Trade and Consumer.
• Secure the implementation of the Promo Plan through the Sales Organization.
• Budgeting and optimizing the Trade Marketing spending, related to Offline channels, securing regular alignment with Head of Marketing.
• Develops P.O.S. materials for the different Offline channels, included any kind of expo.
• Develops Sales Presentation materials for the different Offline channels.
• Develops ad-hoc shelf-display proposals to customers, via specific category management tools.
• Cooperates with Sales Analyst and BPM on market data analysis (IRI, GFK, others), via regular insights.

Skills and experience:

• Master Degree in Marketing and Business Management
• 6/8 years experience in Product Management and/or Trade Marketing, preferably on “fmcg” categories.
• At least 2 years experience as Team coordinator.
• Fluent English.
• People Management - able to interact with senior stakeholders both internally and externally; has driven stakeholder engagement
• Skill in budget preparation
• Analytical ability
• Driving and focused execution skills
• Creativity, integrity and professionalism
• Handling of several projects simultaneously.

Location: Milan