About our client

Our client is India’s largest specialty coffee company, with coffee roasteries in New Delhi, Mumbai, Bangalore, and a growing network of cafes. All their coffees are sourced from leading growers across the country. Traceability and long-term relationships with our farms are integral to what they do. They are focused on sourcing, roasting and brewing the best coffee beans India has to offer.

Mission since they started has stayed simple: introduce customers to the estates they directly buy their great tasting coffee from, roast the beans with care, and make high-quality coffee more accessible through cafes and website.

Merchandising:

• Maintain & Lead the brand imagery in all the channels as per the requirement.
• Ensure sales team with regular trackers and dashboards on visibility status in these outlets and      brand wise shelf status and push for 100% execution.
• Ensure proper data management for all channels with regular maintenance & tracking of assets with help of regional vendors and sales team
• Responsible for developing and implementing the visual strategy for displaying products, creating Planograms, adherence to strategy in market
• Responsible for adherence of all regional budget and ensuring proper utilization of these budgets.
• Planning & timely execution of Monthly visibility plan for MT for new product launches/ focus product
• Analyse market trends, competitor market policies and user buying behaviour by regular interaction and correspondence with channel partners, retailers, and consumers
• To identify gaps in merchandising, strategize ways to plug the gaps and ensure successful plugging of gaps through activations & process creations

POSM Management and Visibility:

• To ensure selection of right type of visibility element to be placed as per field requirement and optimization of budget via selecting the right media.
• Planning of POSM visibility calendar for the products launches & for creating experiential in store marketing campaign

Activation:

• Conceptualise, plan and execute visits to support sales team
• Planning, execution & measuring effectiveness of regional annual activation calendar in accordance with regional sales team
• Bring innovation in the activations and plan clutter breaking animations to enhance brand imagery and experience
• Optimal utilization of allocated promotional budgets to gain maximum effectiveness and doing the Pre & Post analysis

Stakeholder Management and Operational support

• Maintain relation with Top retailers across channel
• Communication & Collaboration with sales head for with NPIs with new customers

• Vendor management from concept to execution for development & maintenance of brand assets

• Handling the team of merchandisers and promoter to ensure merchandising quality in the region is as per brand guidelines, solely responsible for beat planning, training of Merchandisers on merchandising essentials.