- LocationSofia, Bulgaria
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IndustryBanking
Antal International is a network of global talent solutions experts, with a vast presence spanning over 140 offices in 35 countries. Antal International has established a strong presence in the Bulgarian market since its inception in 2005 and opened a new office in Bulgaria in 2023. This strategic move demonstrates Antal's dedication to staying at the forefront of the industry and its unwavering commitment to delivering top-notch recruitment solutions.
For one of our trusted partners - one of the most profitable and fast-growing financial institutions with a strong focus on people, innovation, digitalization, and growth, we are looking for a proactive, positive, and experienced professional to join their team as Web Optimization & UX Expert.
As a Web Optimization & UX Expert, you'll shape and own the digital customer journey - from first visit to conversion. You’ll blend User Experience design, experimentation, and analytics to craft personalized and high-performing web experiences that make a measurable impact. You'll work on the front lines of web innovation, leveraging dynamic content, AI-powered features, and mobile-first strategies to stand out in a crowded digital space.
Main responsibilities:
- Optimize the entire website experience for both desktop and mobile users
- Design personalized user journeys based on behavior, traffic source, and funnel stage
- Lead A/B/C testing, scroll and heatmap analysis, and other UX/CRO experiments
- Monitor and adapt to evolving search trends, including AI-enhanced and zero-click experiences
- Improve site speed, responsiveness, and performance with a mobile-first mindset
- Collaborate closely with Product, Design, Content, and Digital teams to deliver consistent experiences
- Deliver actionable insights through web analytics and performance reporting
- Manage and implement tools for personalization, tracking, and conversion optimization
Desired experience, skills and qualifications:
- 4+ years of experience in website optimization, web design, UX, or web product ownership
- Solid skills in CMS platforms like WordPress or Webflow
- Experience with CRO tools like Hotjar, Google Optimize, or VWO
- Strong understanding of digital traffic sources and segmentation strategies
- Familiar with modern SEO practices beyond keyword optimization
- Confident working with GA4, Google Tag Manager, and BI tools like Looker
- Proactive, curious, and analytical approach
- Excellent communication and interpersonal skills
- Experience with AI-driven personalization or dynamic, behavior-triggered landing pages is a plus
Our client offers:
- Competitive salary with annual reviews
- Additional health insurance with dental treatment included
- Multisport card
- Preferential conditions for using the bank's products
- Career development in a dynamic and innovative environment
- Work in a collaborative and supportive team
- Standard working hours (9 am to 6 pm)
- Hybrid working conditions
- Modern office in the center of Sofia
We appreciate all applications, however, only candidates selected for an interview will be contacted.
Note:
We are committed to creating a diverse and inclusive workplace. Qualified applicants from all backgrounds are encouraged to apply. We comply with all applicable national and local laws pertaining to non-discrimination and equal opportunity.
License No: 3529/25.5.2023.
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