Antal International is a network of global talent solutions experts, with a vast presence spanning over 140 offices in 35 countries. Antal International has established a strong presence in the Bulgarian market since its inception in 2005 and opened a new office in Bulgaria in 2023. This strategic move demonstrates Antal's dedication to staying at the forefront of the industry and its unwavering commitment to delivering top-notch recruitment solutions.

For one of our trusted partners - one of the most profitable and fast-growing financial institutions with a strong focus on people, innovation, digitalization, and growth, we are looking for a proactive, positive, and experienced professional to join their team as Web Optimization & UX Expert.

As a Web Optimization & UX Expert, you'll shape and own the digital customer journey - from first visit to conversion. You’ll blend User Experience design, experimentation, and analytics to craft personalized and high-performing web experiences that make a measurable impact. You'll work on the front lines of web innovation, leveraging dynamic content, AI-powered features, and mobile-first strategies to stand out in a crowded digital space.

Main responsibilities:

• Optimize the entire website experience for both desktop and mobile users
• Design personalized user journeys based on behavior, traffic source, and funnel stage
• Lead A/B/C testing, scroll and heatmap analysis, and other UX/CRO experiments
• Monitor and adapt to evolving search trends, including AI-enhanced and zero-click experiences
• Improve site speed, responsiveness, and performance with a mobile-first mindset
• Collaborate closely with Product, Design, Content, and Digital teams to deliver consistent experiences
• Deliver actionable insights through web analytics and performance reporting
• Manage and implement tools for personalization, tracking, and conversion optimization

Desired experience, skills and qualifications:

• 4+ years of experience in website optimization, web design, UX, or web product ownership
• Solid skills in CMS platforms like WordPress or Webflow
• Experience with CRO tools like Hotjar, Google Optimize, or VWO
• Strong understanding of digital traffic sources and segmentation strategies
• Familiar with modern SEO practices beyond keyword optimization
• Confident working with GA4, Google Tag Manager, and BI tools like Looker
• Proactive, curious, and analytical approach
• Excellent communication and interpersonal skills
• Experience with AI-driven personalization or dynamic, behavior-triggered landing pages is a plus

Our client offers:

• Competitive salary with annual reviews
• Additional health insurance with dental treatment included
• Multisport card
• Preferential conditions for using the bank's products
• Career development in a dynamic and innovative environment
• Work in a collaborative and supportive team
• Standard working hours (9 am to 6 pm)
• Hybrid working conditions
• Modern office in the center of Sofia

We appreciate all applications, however, only candidates selected for an interview will be contacted.

Note:

We are committed to creating a diverse and inclusive workplace. Qualified applicants from all backgrounds are encouraged to apply. We comply with all applicable national and local laws pertaining to non-discrimination and equal opportunity.

License No: 3529/25.5.2023.