Sr. Vice President – Sales & Marketing
Reports to: Founder & Managing Director Location: Location: South Mumbai – 400007Scope: Domestic and export sales and marketing, with hiring authority for the function Experience: 15+ years at selling base metals products – manufacturing (Copper manufacturing sector experience preferred)CTC: 30 to 75 LPAWork week: 6 days Notice period: up to 30 days preferredIndustry: Manufacturing - Copper / Non-Ferrous Metals Manufacturing & TradingReporting to: Founder.
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About the CompanyA Mumbai-headquartered manufacturer and exporter of copper and copper-alloy tubes, pipes and related products, serving AC&R, plumbing, medical, power, shipbuilding, oil and gas, and government and defence customers in India and 25+ countries. Revenue is growing from ₹722 Cr in FY25 toward a ₹1,800 Cr target for FY27, backed by a capacity expansion. The company is founder-led, and this role builds its commercial engine for that next phase.Key ResponsibilitiesSales Strategy & Revenue Growth:• Own the annual and multi-year sales plan for domestic and export markets, directly accountable for revenue and volume targets aligned to the company's ₹1,800 Cr FY27.• Build and manage a robust order pipeline across existing sectors (AC&R, plumbing, medical, heat exchangers) and identify and enter adjacent high-value segments (power, defence, shipbuilding, new export corridors).• Drive pricing strategy in coordination with Finance, balancing volume growth against margin realisation in a volatile LME/copper-input-cost environment.Key Account & OEM Management:• Personally own and grow relationships with top-tier OEM and institutional accounts, including maintaining and expanding existing OEM approvals (e.g. VRV/VRF approvals) and pursuing new ones.• Protect and grow share-of-wallet within the existing customer base while systematically reducing revenue concentration risk.Marketing & Brand Building• Build a marketing function from the current baseline — trade shows and industry exhibitions, digital presence, OEM/institutional certifications, and public relations — to generate a qualified, marketing-sourced pipeline.• Position the Indigo brand and Mercure Metals as a preferred, quality-certified supplier across each served sector, supporting premium realisation over commodity competitors.
Export & New Market Development:• Develop export markets and channel partnerships in target geographies, building on the company's existing international customer base.• Lead market intelligence and competitive positioning to inform where the company should expand ahead of and alongside the planned plant capacity increase.Team Leadership & Organisation Building:• Recruit, structure, and lead a sales and marketing organisation — regional sales managers, key account managers, and marketing/brand resources — capable of operating at ₹1,800 Cr+ scale.• Institute sales processes, CRM discipline, forecasting rigour, and a performance culture across the function.Cross-Functional & Governance:• Work closely with Plant Operations to align sales commitments with production capacity, and with the plant-expansion programme to ensure commercial readiness for new capacity.• Partner with Finance on receivables, credit policy, and margin governance; partner with Quality/Certifications on maintaining and expanding OEM approvals.• Represent the commercial function in leadership reviews with the Founder and act as a key driver of the company's overall growth strategy.Required Qualifications, Skills & CompetenciesQualifications & Background:• A seasoned B2B sales and marketing leader with a strong track record in industrial manufacturing, metals, or allied engineering/process industries; experience in copper, non-ferrous metals, or metal tubes/pipes is a strong advantage.• Demonstrated experience building or scaling a sales organisation through a significant growth phase, ideally in a founder-led or promoter-driven company.• Proven track record managing OEM/institutional accounts, export markets, and pricing in a commodity-linked input-cost environment.• Engineering, management, or equivalent professional qualification preferred; an MBA is an advantage but not mandatory given equivalent demonstrated performance.Skills & Competencies:• Commercial acumen: P&L ownership, pricing strategy, and margin discipline in a volatile raw-material environment.• Organisation building: proven ability to recruit, structure, and lead a distributed sales team from a smaller or less formalised base.• Relationship depth: credibility at CXO/procurement-head level with large OEM, institutional, and export customers.• Strategic and analytical rigour: comfortable setting and defending a multi-year growth plan with a founder/promoter audience.• Execution bias: hands-on, hunter-plus-builder mindset suited to a mid-market company scaling toward the next tier.• Strong communication and stakeholder management across plant, finance, quality, and executive leadership.
What This Role Offers:• A direct, founder-facing seat at the table during a defining growth phase — from ₹722 Cr toward ₹1,800 Cr and beyond — with real influence over strategy, not just execution.• Full ownership and autonomy to build the sales and marketing function, including team structure and hiring, largely from the ground up.• A business with established OEM credibility (including approvals for VRV/VRF applications) and a diversified base across AC&R, plumbing, medical, power, and export markets, backed by a planned capacity expansion.
Cross-Functional Collaboration Requirements:• Plant Operations: joint monthly sales-vs-capacity alignment meeting; sales commitments beyond current confirmed capacity require prior sign-off from Operations.• Finance: joint ownership of pricing governance, receivables/DSO management, and monthly margin reporting; no discount or credit-term exception outside policy without Finance sign-off.• Quality/Certifications: proactive coordination on maintaining and expanding OEM/regulatory approvals that underpin sales in institutional and defence-linked sectors.• Founder/MD: standing monthly business review plus ad hoc availability for time-sensitive commercial decisions; quarterly strategy and budget review as the primary planning forum.Stakeholder Management Standards