1. Revenue Ownership & P&L
• Own India revenue targets — signed contracts, invoiced revenue, and renewal rate
• Monitor commercial metrics and implement corrective actions proactively
2. GTM Strategy & Execution
• Define and execute the go-to-market strategy for India and, in collaboration with the CEO, for other
geographies
• Establish and institutionalise the ICP, discovery methodology, qualification framework, and sales playbook
• Align marketing output to pipeline generation — lead quality, conversion rates, and cost of pipeline
3. Sales Leadership & Team Development
• Lead, develop, and performance-manage the enterprise sales function
• Establish CRM discipline — Zoho CRM — as the single source of commercial truth
4. Marketing & Demand Generation
• Own the connection between marketing activity and qualified pipeline — not just brand output
• Oversee digital marketing, PR, content, and events with a pipeline-first lens
• Build AI-native marketing capability as a competitive differentiator in the agritech space
5. Partnerships & Business Development
• Identify, qualify, and close strategic partnerships — referral, co-sell, and white-label — across India and target geographies
• Build the partner ecosystem into a meaningful pipeline and revenue contributor
• Represent the company at industry forums, agritech events, and government agri programs
• Develop and manage relationships with agri enterprises, cooperatives, and institutional buyers
6. Product Commercialisation
• Work closely with the Product and Technology teams to ensure market needs are reflected in the product
roadmap
• Translate customer insights and field intelligence into commercial and product decisions
7. Investor Readiness & External Capital
• Position the business commercially for an external capital raise — clean pipeline, structured reporting,
documented GTM
• Ensure the commercial story — paying customers, growth trajectory, unit economics — is credible and
evidence-based
8. Leadership & Organisation Building
• Build and mentor a high-performance commercial organisation over time
• Collaborate effectively across Product, Technology, Operations, and Finance
