Key Responsibilities
Strategic Account Development
- Identify and engage prospective C&I customers across manufacturing, warehousing, logistics, food processing, textiles, engineering, automotive, pharmaceuticals and related industries.
- Build relationships with CXOs, plant heads, finance leaders, procurement teams and
business owners. - Develop and maintain strategic account plans for key prospects.
- Create stakeholder maps and relationship strategies for target accounts.
- Business Development
Business Development & Lead Generation
- Build and manage a structured pipeline of qualified opportunities.
- Generate meetings through direct outreach, networking, referrals and industry events.
- Conduct market research to identify emerging opportunities and target sectors.
- Track and improve lead conversion metrics.
- Growth Systems & CRM Management
- Drive CRM adoption and pipeline discipline.
- Ensure all leads, opportunities and customer interactions are documented.
- Create dashboards and reports for management review.
- Develop scalable sales processes and operating procedures.
AI & Commercial Process Improvement
- Identify opportunities to use AI and automation in sales and business development activities.
- Implement tools for prospect research, lead qualification, outreach personalisation and reporting.
- Improve team productivity through process innovation.
Marketing Collaboration
Work closely with marketing partners and internal teams to support:
- LinkedIn outreach
- Email campaigns
- Industry events
- Thought leadership initiatives
- Customer engagement programs
Key Performance Indicators (KPIs)
Pipeline Development
Number of qualified target accounts identified
Number of strategic meetings secured
Pipeline value generated
New opportunities created
Commercial Effectiveness
Proposal conversion rate
Opportunity progression rate
Strategic account penetration
Process Excellence
CRM adoption
Pipeline visibility
Sales process documentation
Revenue Contribution
Contribution toward annual MW and revenue targets
Qualifications
Preferred Background
Bachelor's degree in Engineering, Business, Marketing or related field.
MBA preferred but not mandatory.
5–10 years of experience in B2B sales, business development or strategic account management.
