Manager - Sales & Marketing

India
Job Information

Department: Sales & Marketing 

Reports to: Director of Sales & Marketing

 

Role & responsibilities

 

Business Development

  •          Lead the sales and business development initiatives for a designated product group, driving business growth across the Automotive Electronics, Electronics, Electrical, and Electric Vehicle (EV) industries through customer engagement and market expansion.
  •          Generate new business. The position is responsible to lead for one product group catering to the business opportunities across Auto electronics, electronics, Electrical industry and EV leads through customer visits, exhibitions, networking, and market intelligence. 
  •          Build and maintain a strong sales pipeline for industrial machinery and automation solutions.
  •          Develop and execute sales strategies to achieve quarterly and annual business targets while leading, mentoring, and driving the sales team to meet performance objectives.  

Sales & Customer Management

  •          Manage the complete sales cycle from enquiry generation and RFQ submission through proposal development, order finalization, installation, commissioning and timely collection of balance payments
  •          Understand customer requirements and propose suitable technical solutions in coordination with the engineering team.
  •          Conduct customer meetings, technical discussions, machine demonstrations, and product presentations.
  •          Prepare techno-commercial proposals, quotations, and pricing strategies.
  •          Negotiate commercial terms and finalize contracts while ensuring profitability.
  •          Build and maintain long-term relationships with customers. 

Market Development

  •          Analyse market trends, competitor activities, and emerging customer requirements.
  •          Identify new application areas and business opportunities for existing and new products.
  •          Represent the organization at industry exhibitions and trade events by leading the company’s exhibition stall, promoting products and solutions, identifying new business opportunities, and developing strong customer relationships.

Cross-functional Coordination

  •          Coordinate with Design, Engineering, Manufacturing, and Project teams for proposal preparation and project execution.
  •          Support project handover from sales to execution teams.
  •          Ensure smooth communication between customers and internal stakeholders throughout the project lifecycle.  

Sales Reporting & Performance

  •          Prepare sales forecasts, monthly reports, and pipeline reviews.
  •          Monitor order intake, revenue generation, and sales performance against targets.
  •          Maintain CRM records and customer databases.
  •          Drive continuous improvement in sales processes and customer satisfaction. 

Preferred candidate profile

  •        10 to 15 years of experience in Industrial Machinery Sales, Automation Solutions, Special Purpose Machines (SPM)
  •     Strong understanding of technical sales and industrial manufacturing processes. 
  •          Proven experience in B2B sales, business development, and key account management.
  •          Experience handling OEMs, EV, Electronics, or Manufacturing customers.
  •          Excellent communication, presentation, negotiation, and relationship management skills.
  •          Strong commercial acumen and ability to close high-value technical sales.
  •          Willingness to travel extensively for customer meetings and business development activities

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Consultant
Deepti Shinde
Deepti Shinde
Consultant
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