Consumer Goods & FMCG
30 Jun
Performance Marketing Lead (GCC Market)
Job Title: Performance Marketing Lead (GCC Market)
Location: Cairo, Egypt (Hybrid)
About the Role
We are seeking an experienced Performance Marketing Lead to drive the digital acquisition strategy and performance marketing initiatives across the GCC markets. This role will be responsible for planning, executing, optimizing, and scaling paid media campaigns to drive e-commerce growth, customer acquisition, and revenue while maximizing return on advertising spend (ROAS).
The ideal candidate has a strong background in E-Commerce FMCG, a deep understanding of the GCC digital landscape, and proven success managing high-performing, data-driven marketing campaigns across multiple digital channels.
Key Responsibilities
Develop and execute the performance marketing strategy across GCC markets to achieve revenue, customer acquisition, and profitability targets.
Own the paid media budget, ensuring efficient allocation and optimization to maximize ROAS and business growth.
Plan, launch, monitor, and optimize campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, and other relevant digital platforms.
Lead end-to-end campaign management, including audience targeting, bidding strategies, creative testing, landing page optimization, and attribution.
Drive e-commerce traffic, conversion rate optimization (CRO), customer acquisition, and customer lifetime value (CLV) initiatives.
Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Suite, and other reporting tools.
Build dashboards and provide actionable insights through regular performance reporting and data analysis.
Collaborate closely with Brand Marketing, E-Commerce, CRM, Creative, Sales, and Commercial teams to ensure integrated campaign execution.
Manage media agencies and external partners to ensure high-quality execution and continuous optimization.
Identify emerging digital trends, technologies, and growth opportunities within the GCC e-commerce landscape.
Develop A/B testing strategies across creatives, audiences, landing pages, and campaign structures to continuously improve campaign performance.
Ensure accurate tracking, attribution, and measurement across all digital channels.
Mentor and support junior team members while fostering a high-performance culture.
Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
Mandatory: 6–8 years of experience in Performance Marketing within E-Commerce FMCG.
Proven experience managing large-scale paid media budgets across GCC markets.
Strong knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Snapchat Ads, DV360, and other digital advertising platforms.
Hands-on experience with GA4, GTM, Meta Pixel, Conversion API, Looker Studio, and other analytics/reporting tools.
Strong understanding of attribution models, digital analytics, customer acquisition funnels, and performance optimization.
Experience working with leading e-commerce platforms and online retailers across the GCC is highly preferred.
Excellent analytical, commercial, and problem-solving skills.
Strong stakeholder management and cross-functional collaboration abilities.
Fluent in English; Arabic is a strong advantage.
Preferred Experience
Experience managing performance marketing across Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, and Oman.
Experience in omnichannel retail and marketplace ecosystems.
Familiarity with CRM, marketing automation, and first-party data strategies.
Experience leading external agencies and cross-functional project teams.
Google Ads, Google Analytics, Meta Blueprint, or similar certifications are considered a plus.
Key Competencies
Performance Marketing Strategy
Paid Media & Digital Acquisition
E-Commerce Growth
ROAS & Revenue Optimization
Customer Acquisition
Data Analytics & Insights
Conversion Rate Optimization (CRO)
Budget Management
Campaign Optimization
Digital Media Planning
Stakeholder Management
Leadership & Team Development
What We Offer
Hybrid working model based in Cairo, Egypt.
Opportunity to lead high-impact digital growth initiatives across GCC markets.
Exposure to a fast-paced FMCG business with regional responsibility.
Collaborative, performance-driven work environment with strong career growth opportunities.