Job Introduction
We are looking for a Sales Head – Distribution & Digital Commerce to drive business growth through channel sales, key accounts, export markets, and sales team leadership. The role requires a strong commercial professional with proven experience in distribution, revenue ownership, margin management, and building customer networks within the Pro AV, ELV, Audio Visual, or B2B technology distribution industry.
Roles & Responsibilities
- Lead and manage the overall distribution sales business across UAE and export markets.
- Own and deliver revenue, gross margin, profitability, and annual sales targets.
- Develop and execute the commercial strategy to drive sustainable business growth.
- Manage and grow multi-channel sales, including dealers, distributors, wholesalers, retail, e-commerce, and key accounts.
- Build, lead, coach, and monitor the performance of the sales team, ensuring KPI and CRM discipline.
- Develop and implement channel strategies, appoint new channel partners, and manage dealer relationships.
- Drive export business growth across GCC, Africa, South Asia, and other international markets.
- Lead the activation of new principal brands and improve the performance of existing brands through effective go-to-market strategies.
- Own pricing strategy, discount governance, margin protection, and commercial negotiations with vendors and channel partners.
- Prepare and manage sales forecasts, budgets, pipeline reviews, and business plans.
- Strengthen relationships with key customers, distributors, vendors, and principal partners.
- Collaborate closely with Procurement, Finance, Marketing, and Engineering/Projects teams to achieve business objectives.
- Ensure timely collections, credit control, and working capital discipline in coordination with the Finance team.
- Review and enhance retail and digital commerce (e-commerce) performance and growth strategies.
- Implement and improve sales processes, CRM systems, reporting frameworks, and commercial best practices.
- Present monthly business performance, sales forecasts, and strategic initiatives to the CEO and leadership team.
- Drive continuous improvement, operational excellence, and a high-performance sales culture across the organization.
Candidate Requriements: - 10+ years of commercial/sales experience with 5+ years in a senior leadership role (Sales Head / Commercial Head / Business Head / Country Manager).
- Strong background in distribution, channel sales, dealer management, and wholesale business models.
- Proven ownership of revenue, gross margin, profitability, and business growth.
- Strong UAE/GCC market experience with established customer and channel relationships.
- Experience managing export markets, international distributors, and principal/vendor relationships.
- Industry experience in Pro AV, Audio Visual, ELV, Security Systems, or B2B technology distribution preferred.
- Bachelor’s degree preferred; UAE Driving License and strong English communication skills required.
