• Execution of activation plans according to brand calendar.
• Bring local specificity
• Supporting in brand plans implementation: cooperation with creative agency on transcreation: POS materials, TVC, promo activities; cooperation with designers and digital agency on brand projects. And everything under line manager’s supervision
• Managing brand budget, accruals, forecasts, brand closing, etc.
• Ensuring execution standards
• Competitive

Key Scope:

• Lead the execution of Brand Plan: timely launches of planned initiatives
• Analyses of brand performance, Market Share , Competitors with SBM coordination
• Inputs to GPS
• Understanding competitive landscape, Commercial