Area Sales Manager

Metal Working Fluids & Industrial Lubricants | Pune, Maharashtra | 8-15 Years

01. Role Snapshot | quick overview

• Designation: Area Sales Manager

• Location: Pune, Maharashtra - covering key Maharashtra industrial markets

• Function: B2B Sales, Business Development, Channel Growth and Key Account Management

• Qualification: B.E. Mechanical / B.E. Production; MBA preferred but not mandatory

02. Why This Opportunity Stands Out | what makes it rewarding

• A strong platform to lead growth in a specialised, high-value industrial product category.

• Direct ownership of customer acquisition, channel performance, product trials and regional expansion.

• Opportunity to work closely with customers, distributors, plant teams and senior stakeholders.

03. Role Purpose | where you will create impact

The role is designed for a commercially strong and technically aware sales professional who can build profitable business, strengthen dealer and distributor effectiveness, and create long-term customer confidence across Pune and Maharashtra.

04. Key Responsibilities - Step by Step | what you will own

• Build and execute a focused regional growth plan for direct customers and channel partners.

• Drive new business development through prospecting, customer meetings, technical discussions and closures.

• Strengthen dealer and distributor performance through structured reviews, follow-ups and market coverage.

• Lead product demonstrations, premium product launches and customer trials with a value-selling approach.

• Manage sales targets, pipeline movement and 3, 6 and 9-month forecasts with strong commercial discipline.

• Improve pricing, conversion quality, stock availability and customer engagement across assigned markets.

• Prepare effective customer presentations, value stories and solution-led discussions for key accounts.

• Track competitor activity, customer needs, regulatory changes and market opportunities for sharper execution.

05. Ideal Candidate Profile | who should apply

• 8-15 years of relevant B2B sales and business development experience in industrial products or consumables.

• Strong exposure to Metal Working Fluids, Industrial Lubricants or closely allied technical product categories.

• Proven ability to manage dealers, distributors, direct customers, trials, negotiations and sales closures.

• Comfortable engaging with purchase, production, maintenance, plant and senior management teams.

• Based in Pune or open to Pune, with readiness to travel across key Maharashtra industrial markets.

• Professional, presentable, target-driven and capable of building credibility through technical and commercial discussions.

06. What Success Will Look Like | performance outcomes

• Consistent achievement of sales targets through disciplined pipeline ownership and strong field execution.

• Improved distributor engagement, channel productivity, inventory discipline and customer retention.

• Successful launch of high-value products with measurable adoption and customer confidence.

• Stronger brand presence across Pune and Maharashtra Metal Working Fluids markets.