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Salary€40.000LocationMilan, ItalyIndustryInsuranceJob Description
ABOUT THE ROLE
The Marketing Specialist plays a pivotal role in driving comprehensive reporting, data and market analysis, product development and customer satisfaction initiatives. The Marketing Specialist contributes to in-depth reporting on business results and projects, conducts market research, and actively participates in product development efforts.
DUTIES AND RESPONSIBILITIES
Data and Products Analysis
- Maps data flows within the organization to improve automation of analysis processes
- Data analysis on several different dimension: production, product, sales channel, geographical area, etc.
- Develops product benchmarking: comparison with major competitors' offerings in terms of product
- Develops ad hoc benchmarking on specific product details
- Builds presentations of the benchmarking results and participates in discussion for implementation of product changes
- Provides quantitative and qualitative insights regarding business performance to support and guide commercial strategies
Market watch and analysis
- Develops market studies on macro-economic context, real estate, consumer credit, and automotive market
- Monitors and analyses specific studies on insurance topics
Reporting
- Develops quantitative and qualitative reporting on Italian and international markets on both business results and main projects update
Product Development
- Support to Head of Marketing in designing/restyling products and services
Customer Satisfaction Management
- Supports in conducting Customer Satisfaction projects in order to monitor specific KPIs to verify the quality of products and services
- Turns analysis of results into insights and action plans for implementation
Profile
- Education: Business School/University
- Experience: 3 to 5 years professional experience, ideally in the Bank-Insurance/Retail Banking/Consumer Credit Marketing sector
Skills and competences
- Proactive, organised, analytical
- Disposition to work in an international context
- Strong Microsoft Office skills including Excel, Word and Power Point
Languages
- Fluency in Italian, fluent in English and/or French language an advantage
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