Looking to connect with someone who thrives at the intersection of CRM, lifecycle marketing, and data-driven storytelling.

This is a hands-on leadership role where you’ll own the entire retention engine—from lifecycle journeys and segmentation to experimentation and omnichannel engagement.

 What you’ll be doing:

• Driving end-to-end CRM strategy & platform ownership (MoEngage, WebEngage or similar)
• Designing customer lifecycle journeys (onboarding, engagement, win-back, churn control)
• Leading cohort analysis & segmentation to unlock growth
• Running A/B experiments with strong analytical rigor
• Building omnichannel experiences connecting online + offline customer journeys

 What makes this role exciting?
Retention here is not driven by discounts—it’s about creativity, relevance, and timing. If you’ve built retention strategies beyond offers and incentives, this will be a great fit.

   Location: New Delhi

Looking for someone who:

• Has deep hands-on experience in CRM & lifecycle marketing
• Can independently manage platforms, data, and execution
• Thinks analytically and acts creatively
• Has worked on omnichannel customer journeys