Chemicals, Petrochemicals & Materials
29 Jun
Manager -Marketing and CIMR
Hiring | Manager – Marketing & Consumer Insights & Market Research (CIMR) | Mumbai
We are hiring for a Manager – Marketing & Consumer Insights & Market Research (CIMR) for a century old leading global organization in the Fragrance & Flavours industry to drive consumer understanding, market intelligence, and innovation initiatives while partnering with cross-functional teams across Sales, Marketing, Perfumery, R&D, and Consumer Insights.
Location: MumbaiPurpose: Responsible for developing presentations and product concepts for the Fragrance Division. Assist in projects driven by the Marketing Department. Provide support and marketing services to the Fragrance Division. Arrange or co-ordinate for CIMR activities in IndiaDuties & ResponsibilitiesStrategic Marketing:• Identify opportunities in the market place and translate them into a marketable concept• Support sales function to achieve the desired growth and sales target• Collaborate with various functions like Sales, Creative Fragrance Development, Perfumery, R&D, Consumer Insights & Market Research, etc. to drive projects• Pro-actively innovate and respond to market needs• Conceive out-of-the-box and creative idea/ concept for our clients that meet business objectives• Knowledge of the regional market in terms of consumers’ psyche, new product development, retail climate, market potential/ size, key players, consumption patterns, etc.Consumer Insights and Market research (CIMR)•Lead the planning, execution, and management of consumer and market research initiatives across India.•Design research programs to understand consumer behavior, fragrance preferences, category dynamics, and emerging market trends.•Collaborate with Sales, Evaluation, Marketing, and Perfumery teams to identify research objectives and translate business questions into actionable studies.•Manage qualitative and quantitative research projects, including concept testing, product evaluation, consumer immersions, usage & attitude studies, and trend analysis.•Interpret research findings and provide strategic recommendations to support innovation and commercial decision-making.•Coordinate regional and global research projects within the Indian market.•Establish and maintain relationships with external research agencies, ensuring quality, cost efficiency, and timely project execution.•Develop consumer-centric insights that inspire fragrance development and customer engagement.Information Management/ Exchange:• Update and maintain New Product Information (NPI) database• Manage the product library efficiently• Ensure effective communication with global counterpartsProject Management•Lead and coordinate cross-functional projects involving Marketing, Sales, Evaluation, Perfumery, R&D, Consumer Insights, and Regional Teams.•Ensure projects are delivered within agreed timelines, budgets, and quality standards.•Monitor project progress and proactively address risks and challenges.•Facilitate alignment among stakeholders to achieve project objectives.Others• Prepare annual budget for Marketing and CIMR expenses in line with business requirements.•To carry out any additional job related duties that may be assigned from time to time.• Implement and conforms to all established environmental management system.• Support the implemented environmental management system.• Comply with all applicable procedures and legal and other requirements.• Comply with the Group’s Charter of Corporate Behaviour and Code of Conduct accordance to the Employee Handbook.Qualifications & ExperienceEducation•MBA/PGDM in Marketing, Consumer Insights, Market Research, Business Management, or related discipline.•Additional qualifications in Consumer Psychology, Research Methodologies, or Data Analytics will be advantageous.Experience•5–10 years of experience in Marketing, Consumer Insights, Market Research, Category Management, Innovation, or related functions.•Experience in Fragrance, Flavours, FMCG, Personal Care, Beauty, Food & Beverage, Ingredients, or Consumer Goods industries preferred.•Proven experience managing consumer research projects and translating insights into business opportunities.