Digital Marketing and social media Manager

Pune
India
As per industry standards
Full time
Job Information

A rapidly expanding Group, a MNC, is looking for a dynamic and result-oriented Group Digital Marketing & Social Media Manager to lead
digital marketing activities across India, Malaysia and Dubai/UAE.
• The person will build the Group's international digital presence, strengthen brand positioning, generate B2B leads, support
sales teams, promote products and applications, and create a consistent digital identity across all three markets.
• This is a hands-on managerial role covering digital strategy, content, social media, lead generation, SEO, paid campaigns,
website development and analytics.

Position: Manager - Digital marketing and social Media

Qualification: BBA/MBA with 5-8 years of relevant experience

Location: Pune

Geographical area: India/Malaysia/UAE

Reporting to: Business head/group management

Job Responsibilities:

1.Group Digital Marketing Strategy
• Develop and execute the annual digital marketing strategy for India, Malaysia and Dubai/UAE.
• Build a common digital marketing framework while adapting campaigns to each market.
• Establish Solarys as a strong and credible B2B/industrial brand.
• Develop digital strategies supporting customer acquisition, distributor development and business growth.
• Maintain consistency in Group branding, messaging and visual identity.

2. Social Media Management
• Own the Group's presence across LinkedIn, Instagram, Facebook, YouTube and relevant B2B platforms.
• Develop monthly content calendars covering product launches, technical applications, customer success stories, industry
trends, exhibitions, company achievements and manufacturing capabilities.
• Build engagement with customers, OEMs, engineers, purchase teams, distributors and industry influencers.
• Primary focus: LinkedIn and B2B digital engagement.

3. International B2B Lead Generation
• Generate qualified business enquiries across India, Malaysia and Dubai/UAE.
• India: OEMs, industrial customers, distributors, dealers, engineering companies, automotive, aerospace, general
engineering and tool rooms.
• Malaysia: industrial customers, OEMs and regional distributors.
• Dubai/UAE: UAE industrial companies, GCC customers, distributors, machine-tool and engineering companies.
• Own the funnel: Digital Campaign -> Enquiry -> Lead Qualification -> Sales Team -> Opportunity -> Order.

4. Website & SEO
• Take ownership of the Group website and regional digital presence.
• Maintain current product, application, brochure and technical information.
• Develop SEO strategy for India, Malaysia and UAE.
• Improve search visibility for important product and application keywords.
• Develop technical blogs, application content and campaign landing pages.Monitor website traffic and enquiry conversion.

5. Google & Social Media Advertising
• Plan, execute and optimise Google Ads, LinkedIn Ads, Meta Ads, YouTube and remarketing campaigns.
• Campaign objectives include B2B lead generation, product promotion, distributor recruitment, brand awareness, exhibition
promotion and customer acquisition.
• Track campaign spend, cost per lead, qualified leads, conversion rate, customer acquisition cost and ROI.

6. Content & Video Marketing
• Develop a technical-content engine for the Group.
• Work with Product and Technical teams to create product videos, application demonstrations, short-form videos, technical
explainers, customer testimonials, case studies, infographics and product comparison content.
• Convert complex technical information into simple, professional and commercially attractive content.

7. Exhibition & Event Digital Marketing
• Develop pre-exhibition campaigns to promote participation and generate visitor appointments.
• Provide live social-media coverage, videos and customer/product content during exhibitions.
• Run post-event lead nurturing and measure exhibition-related digital performance.

8. CRM & Digital Lead Management
• Ensure every digital enquiry is captured, tracked and assigned to the appropriate sales team.
• Coordinate with sales teams in India, Malaysia and Dubai.
• Track lead source, lead quality, sales follow-up, opportunities, conversion and revenue.
• Prepare monthly Digital Marketing & Sales Funnel Reports for Group Management.

9. Market-Specific Digital Strategy
• India: Scale, distributor network, OEM customers, industrial applications and regional opportunities.
• Malaysia: Local industrial customers, OEMs, regional distributors and manufacturing clusters.
• Dubai/UAE: Premium B2B positioning, UAE customers, GCC market and international distributors.

10. Group Brand Building
• Develop Solarys into a professionally positioned international B2B brand.
• Build consistent corporate communication, product presentation, leadership communication, digital PR, customer
testimonials and thought leadership.

11. Analytics & Management Reporting
• Prepare a monthly dashboard covering website traffic and enquiries, LinkedIn growth and engagement, social reach,
qualified leads, Google/LinkedIn advertising performance, SEO, email performance, sales-funnel conversion, revenue and
marketing ROI.
• Management visibility: Marketing Spend -> Leads -> Qualified Leads -> Opportunities -> Revenue.

12. Team & Agency Management
• Coordinate graphic designers, video editors, SEO agencies, digital advertising agencies, website developers, content writers
and regional marketing teams.
• Brief, monitor and evaluate external agencies and ensure timely delivery.

 

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Consultant
Amit Deo
Amit Deo
Managing Partner
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