Sales & Marketing Head – Industrial Lubricants & Metal Working Fluids
Department: Sales & Marketing
Location: Baner, Pune
Industry: Industrial Lubricants – Metal Working Fluids
Experience: 15–20 Years
Position: Sales & Marketing Head
Coverage: PAN India
Reporting To: CEO
Job Summary
We are looking for an experienced Sales & Marketing Head with strong expertise in Industrial Lubricants and Metal Working Fluids (MWF). The role will be responsible for driving PAN-India business growth, developing new markets, managing key accounts, expanding distribution channels, strengthening customer relationships, and leading the sales and marketing function.
The ideal candidate should have strong experience in B2B industrial sales, OEM business, distributor management, technical/solution-based selling, business development, and team leadership.
About the Organization
A well-established organization with over four decades of experience in industrial solutions, specializing in industrial lubricants and metalworking fluids. The company caters to diverse industries and is committed to delivering innovative, high-quality solutions while continuously expanding its market presence
Key Responsibilities
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Develop and execute PAN-India sales and marketing strategies.
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Drive revenue growth, market expansion, and business development.
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Identify and develop new markets, industries, customer segments, and business opportunities.
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Acquire and manage OEMs, Tier 1/Tier 2 customers, institutional accounts, distributors, and key accounts.
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Develop and expand dealer and distribution networks.
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Drive application-based and solution-oriented selling of industrial lubricants and MWF products.
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Build and maintain strong relationships with strategic customers.
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Conduct market research, competitor analysis, and industry mapping.
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Develop product positioning and marketing strategies for multiple product categories.
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Collaborate with R&D and technical teams for customer-specific product solutions.
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Support product launches, technical presentations, demonstrations, exhibitions, and industry events.
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Lead commercial negotiations and strategic customer discussions.
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Monitor sales performance, forecasts, pipeline, KPIs, and profitability.
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Lead, mentor, and develop the sales and marketing team.
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Work closely with R&D, Technical, Production, Supply Chain, and Finance teams to achieve business objectives.
Candidate Requirements
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Education: B.Sc. (Chemistry) / M.Sc. (Analytical Chemistry) / MBA in Marketing preferred.
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Experience: 15–20 years in Sales, Marketing, Business Development, or related leadership roles.
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Industry Experience: Mandatory experience in Industrial Lubricants / Metal Working Fluids (MWF).
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Strong B2B / industrial sales experience.
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Experience with OEMs, Tier 1/Tier 2 customers, distributors, and institutional accounts.
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Experience in PAN-India business development and market expansion.
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Strong understanding of lubricant applications and technical/solution-based selling.
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Proven experience in leading and managing sales teams.
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Strong negotiation, communication, presentation, and stakeholder management skills.
Key Skills
Industrial Lubricants | Metal Working Fluids | MWF | B2B Sales | OEM Sales | Key Account Management | Distributor Management | Technical Sales | Solution Selling | Business Development | PAN-India Sales | Team Leadership
Benefits
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Mediclaim Insurance coverage up to ₹5 Lakhs for immediate family members.
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Group Personal Accident Insurance coverage up to ₹5 Lakhs.
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Workmen’s Compensation Policy as per statutory requirements.
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Travel and reimbursement benefits.
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Performance-based incentives as per company policy.
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Parental insurance support after 5 years of continuous service.
Candidate Information Required
Interested candidates are requested to share the below details along with their updated CV:
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Total years of experience
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Relevant experience in Industrial Lubricants / Metal Working Fluids
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Current Company & Designation
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Current CTC (Fixed + Variable)
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Expected CTC
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Notice period / Buyout availability
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Earliest joining availability
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Reason for job change
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Current location & native place
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Willingness to work from Baner, Pune
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Current company turnover
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Reporting manager’s designation
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Years of experience in Industrial Lubricants
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Years of experience in Metal Working Fluids
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Team size currently managed
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PAN-India sales/business development experience
Interested candidates can share their updated CV along with Current CTC, Expected CTC, and Notice Period at: